Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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Fujifilm X-Pro4 Fantasies – Your Dreams Here!

When I shared my video (and partially rant) about the Fujifilm X-E4 being discontinued and what that could mean for the Fujifilm X-E line going forward, I quickly mentioned in that video that I believe one line Fujifilm will never drop is the Fujifilm X-Pro line.

Why?

Because the X-Pro line is a very prestigious line for Fujifilm. It was Fujifilm’s first mirrorless interchangeable lens camera and as such it is symbolically very important for Fujifilm.

Sure, Fujifilm won’t refresh it as often as they do with other lines, but it will continue (in my opinion).

But I said something else in the video.

I said that the Fujifilm X-Pro line will become a more “experimental” line for Fujifilm, and we can see that happening already now with the hidden LCD of the Fujifilm X-Pro3.

And you know what? I am good with it.

The Fujifilm X-Pro is a niche camera and I find it OK if the they try niche stuff with it.

So assuming Fujifilm will continue to experiment around with that line, what would you like to get with the Fujifilm X-Pro4?

An X-Pan X-Pro? Or maybe a monochrome X-Pro? Or why not get rid of the LCD entirely? Or keep the LCD, but put a stacked sensor in it and get rid of the mechanical shutter instead? Any other ideas?

Feel free to drop your wish in the comments. I might collect them in future and make a survey out it.

Share your Fujifilm X-Pro4 fantasies now.

CURIOSITY: Fujifilm Switzerland Shows X-Pro3 without Hidden but Regular Tilt LCD Screen – UPDATE

UPDATE: Error is now fixed

Here is a weekend curiosity:

Fujifilm Switzerland is currently showing a Fujifilm X-Pro3 with a normal tilt LCD screen rather than with the hidden LCD.

I have no idea why they decided to photoshop the mini-LCD away and replace it with a regular one.

Some will speculate that Fujifilm is now preparing for a Fujifilm X-Pro3 MKII with normal tilt LCD. Well, I have no information about such a camera coming. Nor have I information about the Fujifilm X-Pro4.

Let’s see how long it takes for Fujifilm Switzerland to fix it. Or maybe they are preparing for April 1? ;)

via Fuji.ch

Fujifilm X-Pro Line Discontinued? Let’s Clarify it in View of a Possible Fujifilm X-Pro4

I recently reported that the Fujifilm X-Pro3 was discontinued at several stores and also Fujifilm distributors in some countries said the same. You can read more here.

This news kind of took a life of its own, as now people go around saying that FujiRumors said the X-Pro line had been discontinued.

So let me clarify.

The news was only about the X-Pro3 being discontinued, not the entire X-Pro line.

So, FujiRumors never said the X-Pro4 will never come.

On the contrary. Personally I believe there will be an X-Pro4. Not because of rumors and whispers, but because Fujifilm itself has mentioned it as one of the camera lines that will continue (also in this case).

The X-Pro line, so says Fujifilm, will be the refined luxury line of Fujifilm. I don’t know what they exactly mean by that, but certainly it sounds expensive. And probably they will continue to make brave design choices that will give it a very exclusive feel. But it’s pure guesswork of mine.

Anyway, that’s why I think there will be one day a Fujifilm X-Pro4.

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Rumors and Discussions

Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama