Fujifilm sets its Highest Record with 24 Products Winning the Internationally Prestigious Red Dot Design Award

Fujifilm sets its highest record with 24 products winning the internationally prestigious Red Dot Design Award

Ultra-short throw projector and portable X-ray unit wins the highest ranked “Best of the Best Award”
In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

Press Release – March 27, 2019

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This Guy Sticks with Fujifilm APS-C, Does Not Go FULL FRAME and Shares a “Cure Your GAS” Excel Spreadsheet

Cure Your GAS

In times, where we are bombarded with marketing material about Full Frame mirrorless cameras, Jason wonders if he should switch to FF from his Fujifilm X-T2.

But instead of just following the hype (and the GAS), he decided to applied a methodology that helps him to decide more objectively if such a switch would make sense.

First he list the 5 most important characteristics he looks for in a camera according to importance:

  • portability – 30% importance
  • lens selection – 20% importance
  • user interface – 20% importance
  • image quality – 15% importance
  • autofocus – 15% importance

He then assigned a rating to each of the above features for the following cameras: Fujifilm X-T3, Fujifilm X-T2, Sony A7III, Nikon Z7, Panasonic S1 and Canon EOS R.

He ended up with the following results:

Ranking:

  • Fujifilm X-T3 – 7.9
  • Fujifilm X-T2 – 7.75
  • Sony A7III – 7.65
  • Nikon Z7 – 6.8
  • Canon R – 6.7
  • Panasonic S1 – 6.15

The results showed him that he can save himself the $6,000+ he’d need to switch to the Sony A7III (+ lenses he needs), since it ranks even below the camera he already uses, the Fujifilm X-T2.

He concludes that he better spends that money for nice trip with his X-T2.

Of course everybody will get different results, depending on which top 5 features you select and which importance you assign to them.

So which one is the right call for you?

Use Jason’s methodology, download and edit his “Cure Your GAS Excel Spreadsheet” on dropbox here, and let’s see if Fujifilm is still the right call also for you.

Altough I find this a cool methodology, I personally won’t make this test, since I already know that what need to reach ultimate photographic happiness is an X-E4 with tilt screen and this XF 27mmF2.8 with aperture ring.

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Exif Video Resolved DR adds Fujifilm Support for EXIF Metadata Import in DaVinci Resolve

As you might know DaVinci Resolve can’t read the metadata of many DSLRs and Mirrorless cameras. A solution to this problem is now offered by Exif Video Resolved DR.

Exif Video Resolved DR is a plugin for ExifTool, that allows you to import camera EXIF metadata such as ISO, Aperture, Shutter, Lens Type, Gamma, Color Space, Focal Point, etc. to Davinci Resolve, giving you the ability to see a lot more metadata info in your Media Pool with just a few click.

The good news for Fujifilm users is, that on March 14, Exif Video Resolved DR ver. 1.1 added support for Fujifilm X-T30, Fujifilm X-T3, Fujifilm X-H1, Fujifilm X-T2, Fujifilm X-T20, Fujifilm X-E3 and Fujifilm X-A5.

Exif Video Resolved DR is not free, but very affordable. You can get the Fujifilm version for €5 and the version with all cameras supported for €14 (or €20 if you buy Windows and Mac version together). Future updates should be free.

You can check all the details at evrapp.cloud and here is the online instruction manual.

It’s my pleasure to break again the news here on FujiRumors, and if you want to be always and consistently the first to get the news and rumors around the Fujifilm world, here is what you have to do:

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Screenshots & Tutorial Videos

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Fujifilm X-T30 Beats Sony a6400 in Autofocus Stills Tracking, but Sony A6400 Better for Video and Vice Versa

Fujifilm X-T30 vs Sony A6400 – Part 1

Gerald Undone has often critiqued Fujifilm quite hard and never recommended to buy Fujifilm, except for the Fujiflim X-T3. He now reviewed the Fujifilm X-T30 and compares it to the Sony A6400.

Interesting to note that he gets better autofocus tracking results in stills with the Fujifilm X-T30 over the Sony a6400. But the a6400 is the better choice for video autofocus.

Down below are the key points of his comparison.

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Fujifilm X-T30 Review

  • less video features than Fujifilm X-T3
  • overheats much faster than X-T3 in video, hence shorter recording limit
  • X-T30 is a serious upgrade from X-T20
  • Mic/USB-C/HDMI ports are to close together. If you use one, you block access to the other. You don’t have this problem with Fujifilm X-T3
  • X-T30 battery life lasts 65 minutes when shooting 4K. You can 90 minutes when shooting 1080p
  • When used with external video recorder, the camera shuts down due to overheating after 31 minutes
  • to extend video-life up, turn boost mode off (it affects mainly brightness and EVF refresh rate), pull the LCD screen away from body, mount it on tripod (no hand-holding), less AF-C. He got up to 69 minutes recording this way
  • X-T3 is definitely worth the money if you shoot lots of video. But for shorter family/travel videos, the X-T30 is great

X-T30 Pros

  • Sony lenses tend to be a bit larger, hence X-T30 system is smaller
  • in video the X-T30 has higher bit rate (200 Mbps) whereas the A6400 shoots at 100 Mbps. But higher bit rate does not mean automatically better image quality

A6400 Pros

  • Sony A6400 tripod mount does not block access to battery door
  • A6400 has a better screen design (flippy selfie screen)
  • A6400 lasts longer when it comes to overheating and with high temperature setting enabled, it can last for hours
  • no recording time limits, so no external recorder required
  • true 120 fps at 1080p
  • 3.5 mic jack (X-T20 has 2.5mm mic jack)
  • Sony wins for overall video recording usability
  • battery life is similar, but Sony is a little bit better (around 10 to 15 minutes longer recording time and 50 more stills)
  • A6400 Sony’s RAW buffer is about twice at large

Autofocus in Video

  • for Video, the Sony wins by a little bit
  • X-T30 offers eye detection in video (the Sony A6400 only face detection), but the X-T30 is just a tad slower to catch up to a subject when moving in and out from the camera. The Sony manages to maintain the focus better
  • Both are great, but side by side, you can see the X-T30 autofocus drift a little
  • You can improve this on the X-T30, by increasing autofocus speed, but then it makes focus transition a bit too jumpy. The Sony has a nice balance of offering nice transitions while still locking on the face

Autofocus in Stills

  • in burst photo shooting continuous focus, the Fujifilm X-T30 beats the Sony A6400. The Fujifilm X-T30 hit a 100% hit rate in his test, whereas the Sony A6400, even with more expensive full frame glass, hit about 80%. The X-T30 consistently nails focus

NOTE: the Fujifilm X-T3 will get the same new AF algorithm in a firmware update in April. This means Tony Northrup’ eye-AF comparison between the Fujifilm X-T3 vs Sony A6400, Sony A6500, Sony A9 and Sony A7rIII will be obsolete soon and I hope he will retest it.

Noise and Image Quality

  • likely due to the lens he used, he got sharper results with the Sony A6400. He used the Sigma f/1.4 contemporary crop lens vs the Fujinon XF23mm f/2 [admin note: he uses Adobe, too. If he played with the RAW files, then Capture One Pro 12 or the new Adobe enhance detail feature would have given different results]
  • Fuji is 1 stop noisier, when equalizing the image brightness [admin note: comment about it below]

Conclusions

  • He recommends the Sony A6400 due to more flexibility: selfie screen, better battery life, better video capabilities, deeper grip etc.
  • X-T30 might be the better travel camera, since more compact

Fujifilm X-T30 vs Sony A6400 – Part 2

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Fujifilm Wins “iF Design Award” with 20 Products

iF Design Award 2019

News is news, so I share it. But I wrote a very informative piece about these awards last year. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 20 products:

Fujifilm wins the internationally prestigious “iF Design Award” with 20 products

-Recognized for design excellence, advanced performance and superior operability in products of various business fields
-Portable X-ray unit “CALNEO Xair” wins the highest ranked “iF Gold Award”

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