Fujifilm Releases Kaizen Firmware Updates for Fujifilm GFX100, GFX50R and GFX50S

Fujifilm has released firmware updates for all their Fujifilm GFX cameras.

Fujifilm GFX100 ver 2.00 – download here

The firmware update Ver.2.00 from Ver.1.03 incorporates the following issues:

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA Bleach Bypass” mode, which simulates the film processing technique of the same name.
2) “Color Chrome Blue”　is added, which adds depth to color and tonal reproduction in blue skies and other primarily blue subjects.
3) Additional functions of GRAIN EFFECT (SIZE, ROUGHNESS).

Improving autofocus performance

1) Fast and highly-accurate phase-detection AF even in low-light conditions at -5EV.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Enabling video recording control from Gimbal / Drone via USB communications

Combining the GFX100 with Gimbal / Drone that supports this function, will allow users to start / stop video recording, specify exposure settings for video (shutter speed, aperture value, ISO sensitivity and exposure compensation), and make manual focus adjustments.(*1)
Guilin FeiYu Electronic Technology Co. Ltd.(*2), Shenzhen Gudsen Technology Co.(*3), Ltd., SZ DJI Technology Co.,Ltd.(*4) and ZHIYUN(*5) (alphabetical order) have announced the intention of offering compatible products.

*1：Functions that can be controlled vary from Gimbal to Gimbal.
*2：Guilin Feiyu Technology Incorporated Company
*3：Shenzhen Gudsen Technology Co., Ltd.
*4：SZ DJI Technology Co.,Ltd
*5：ZHIYUN

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3) “COMPRESSED” is added to RAW RECORDING.

Features RAW video data output to ATOMOS NINJA V field monitor-recorder(*6)

GFX100 will be able to output maximum 4K/29.97P(*7) 12bit RAW video data using HDMI to an ATOMOS NINJA V, in Apple ProRes RAW. New firmware for NINJA V will be released by ATOMOS. RAW video data gives maximum flexibility for exposure adjustment or color grading in post-production for professional videographers. Also, simultaneous output of RAW with Film Simulation / F-Log / Hybrid Log Gamma (HLG) is also available.

*6:GFX100 can record ProRes RAW only with ATOMOS NINJA V (as of June 30th 2020).
*7:Compatible with 4K (3840×2160) 29.97P/25P/24P/23.98P. Not compatible with FHD.

Fix of minor bugs

Fujifilm GFX50S ver 4.00 – download here

The firmware update Ver.4.00 from Ver.3.30 incorporates the following issues:

Regarding the detail, download the “GFX50S New Feature Guide Ver4.00” from our website.

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
2) “Smooth Skin Effect” featured on the GFX100, will become available, smoothing the appearance of human skin, ideal for portraiture.

Improving autofocus performance

1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3 )The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
4) When the Sensitivity dial is set to C (command), AUTO1, AUTO2 and AUTO3 can be selected in ISO setting.
5) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.

Fix of minor bugs

Fujifilm GFX50R ver 2.00 – download here

The firmware update Ver.2.00 from Ver.1.00 incorporates the following issues:

New Features Guide

  • Expanding the use of outstanding image technology based on unique color reproduction
    • 1) Addition of the new Film Simulation modes below.
      ・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
      ・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
    • 2) “Smooth Skin Effect,” featured on the GFX 100, will become available, smoothing the appearance of human skin, ideal for portraiture.
  • 2. Improving autofocus performance
    • 1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
    • 2) Improvement of the Face / Eye AF performance.
      The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
    • 3) Auto mode will be added to focus bracketing.
      Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.
  • 3. Expanding various other functions requested by customers
    • 1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
    • 2) More photo-editing applications will support the import of rating information, assigned in camera.
    • 3) The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
    • 4) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.
  • 4. Fix of minor bugs
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FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?

It looks like June will be a interesting month, when it comes to Firmware updates.

Yesterday we reported about a free ProRes RAW Video Firmware update coming for Fujifilm GFX100.

Now we get hear reports that also the X-A7 should get an update, as well as the Fujifilm X-T4 (this one scheduled for the end of June).

I don’t know yet, if other cameras will get an update.

But keep in mind:

If there is one thing that Fujifilm can easily delay at any point in time, it’s firmware updates. If they feel it is not ready for their planed released, they will simply move it back a few weeks.

But what I know surely, is that the very same second Fujifilm Japan releases the firmware, you will read about it on FujiRumors.

Hence, make sure to follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

X-T4: BHphoto, AmazonUS, Adorama, FocusCamera
GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More

Fujifilm UK manger Andreas Georghiades returns to the Fujicast postcast.

It’s an almost 1 hour podcast, and if you are in a hurry and can’t listen it all, I provide a summary of everything the manager says, so you can get it all in under 5 minutes.

The Interview Summed Up

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Camera GP Japan 2020 Awards: Sony Wins Big and Fujifilm GFX100 Grabs the Editors Award

The Fujifilm GFX100 won the Camera GP Japan 2020 Editors Award, said to be the most prestigious camera award in Japan.

Now, I don’t know much about this specific award, but overall I wrote an article in the past about the dubious meaningfulness of such awards. But hey, better to win something than not to win.

It is totally subjective, but personally I rejoice much more when other awards are won, for example when photographers using Fujifilm cameras win hands down at the 2020 Word Press Photo awards.

Think at this:

None of the Fujifilm X shooters creaming off all the top awards at the World Press Photo 2020 used the most powerful camera on the market: an X-Pro2, an X100F, an X-H1 and others. But each of these cameras has its character, its peculiar look and feel, build ergonomically around the different needs of different photographers, and hence the tool many chose, to go out and grab award winning images.

Personally I also prefer to use a camera that fits my shooting style, rather than one with the power of a playstation, as I know I will get better results out of the first one.

This is also the reason, why the Fujifilm GFX100 made me salivate on specs level, but personally (as a guy, who does not make a penny out of his photography) I would not buy one, at least not until it looks like this Fujifilm GFX concept.

When I picked up the Fujifilm GFX100 and tested it, it was the first Fujifilm camera I ever hold in my hands, that I had to spend time just to figure out how to operate it.

You know what I mean?

I mean, give me an X-Pro2, X100V or X-T4, and thanks to their intuitive layout and manual controls, I can shoot right away, without any need of a manual or even setting up anything at the menu.

Specs are nice and good. But esthetics, ergonomics, feel and usability are more inspiring for me than mere specs, and therefore help me to keep my passion, fun and inspiration for photography high and fresh.

With that said, here you get it: the list of Camera JP Japan 2020 winners.

The big winner is Sony.

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Fujifilm Press Release

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