EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

The GFX Community

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Fujifilm GFX100S: Kaza Leather Case, Reviews, Fuji Guys How-To, Comparisons, Stabilization Tests and More – Roundup

In honor to the Fujifilm GFX100S, which I own and made me break my “likes” record on Instagram, with the very first GFX100S image I’ve shared, today FujiRumors is going to dedicate to this wonderful camera, whose only issue is that it lacks of X-T alike dials, a roundup.

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Roundup

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Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request

The Mountains Shall Wait

So, my Fujifilm GFX100S just arrived as well as my Fujinon GF32-64mmF4.

The original plan was to hit the mountains and go full into landscape photography mode as soon as I have my GFX gear. But my wife decided she needed to take a 3 week long intensive course in Italian language starting exactly this week, which means I basically have to stay at home to take care of my son while she studies. Unluckily not the best timing ;).

But the summer is long and I’ll get my hiking opportunities. And it never hurts to have quality time with my son, too :).

The RAW Power Shall Wait (due to my Stupidity)

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