Fujifilm Announces Development Roadmap for Latest Interchangeable Lenses for GFX Series
-Medium Format Mirrorless Digital Cameras Incorporating Large Sensors
Three new lenses bring the total lineup to 11 products, supporting photographers with a diverse range of style
And yep, I am here at Photokina 2018, and today I smuggled myself through the security controls and took a look at the Fujifilm booth, which they are building up right now.
Sadly the press conference room is under the highest level of control, and no chance to enter without press-card.
However, I noticed 2 Fuji guys entering the press hall, and one was holding a rangefinder medium format film camera in his hand (maybe the Fujifilm GF670, but it was hard to see exactly).
It’s pretty clear that they are going to show their rangefinder medium format heritage to the press, and then unveil the long rumored Fujifilm GFX 50R (which you can see who it looks like here).
Size Comparison: Fujifilm GFX 50R Vs. GFX 50S, Hasselblad X1D and Fujifilm X-T2
P.S.: and of course on the way to Cologne I stopped at the Oktoberfest… it was simply fantastic… at least so they told me, since I can’t remember that much ;). But now I am back full power and ready for the ultimate blogging on FujiRumors!
According to our sources, the final announcement (with full specs & price) of the Fujifilm GFX 100S is currently scheduled for the 2nd quarter of 2019 (April to June). This is a long term rumor, so from here to spring 2019 Fujifilm might change date. I’ll make sure to inform you if this happens.
My guess is that it will be around April/May, hence shorty ahead (or exactly at) photokina 2019, which will take place from May 8 to 11.
As we told you recently, there will be a “development annoncement” of the Fujifilm GFX 100S already on September 25, 2018 at 07:30 AM New York time. We won’t get the full specs nor the price, but we will see mock-ups and maybe even working prototypes of the Fujifilm GFX 100S.
On the same day (September 25) Fujifilm will announce the Fujifilm GFX 50R.
Size Comparison: Fujifilm GFX 50R Vs. GFX 50S, Hasselblad X1D and Fujifilm X-T2
We remind you that the Fujifilm GFX 50R will be announced September 25 at 07:30 AM New York time and at the same time there will be also the development announcement of the Fujifilm GFX 100.
This years’ photokina will probably the most exciting of the last 20 years.
We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.
Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.
Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.
On this years photokina we will see the following new mirrorless cameras from Fujifilm:
In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).
This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.
The biggest problem?
Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!