We told you back in early December, that the upcoming Fujifilm GFX100S will be “about as big” as the Fujifilm GFX50S.

Well, according to information I have received from trusted sources, the Fujifilm GFX100S will be actually “a bit smaller” than the Fujifilm GFX50S!

So let’s sum it up:

• Fujifilm GFX100S
• 102 MP medium format Bayer sensor
• backside illuminated sensor with full phase detection pixels coverage
• IBIS
• a bit smaller than Fujifilm GFX50S
• coming early 2021
• price: $5,999
• sounds too good to be true, but it’s true!

Just back in 2019, IBIS was the single most important reason why Fujifilm had to make the Fujifilm GFX100 so big. Now Fujifilm was able to minaturzie the mechanism to a point, that they can fit it into a much smaller body.

That thing looks better and better, the more we find out about it!

• Fujifilm GFX group
• Fujifilm GFX page

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• Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera
• Fujifilm GFX 50S: BHphoto, Adorama
• Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS

We already leaked the price of the Fujifilm GFX100S, which will be of $5,999.

That’s cheaper than the Fujifilm GFX50S at launch, which was sold for $6,500 (now the new list price is of $5,499, so just $500 cheaper than what the Fujifilm GFX100S will be).

And keep it mind: the Fujifilm GFX100S has not only IBIS, but also a highly modern state of the art BSI 100 megapixel sensor with phase detection pixels all over the sensor, whereas the Fujifilm GFX50S uses an older contrast detect AF only and non BSI sensor.

It’s a crazy good price if you ask me. And the goal seems to be pretty clear to me: threaten all those high resolution full frame cameras.

Let’s take a look:

• Fujifilm GFX100S: 102MP – $5999 – 70% “fuller” sensor than full frame
• Canon EOS R5:      45 MP  – $3899 – Full Frame
• Panasonic S1R:     47 MP   – $3697 – Full Frame
• Sony A7RIV:           61 MP  – $3498 – Full Frame
• Nikon Z7 II:            45 MP  – $2996 – Full Frame

Sure, the high resolution full frame cameras will still be between 35% and 50% cheaper than the Fujifilm GFX100S.

But consider that the Fujifilm GFX100S has also about twice the megapixel of those full frame cameras as well as a 70% larger sensor.

Considering the whole package, I think that it’s a terrific price.

While the 10K price tag as well as the size of the very popular Fujifilm GFX100 were still a deterrent for many to buy into the GFX system, I think that Fujifilm now nailed it by making a smaller Fujifilm GFX100 and also make it 40% cheaper!

Now we are at a point, where those looking for high resolution cameras and until now were considering the various full frame offerings might as well consider to get the Fujifilm GFX100S, which will offer twice the megapixel and a 70% larger sensor.

I don’t know you, but my impression is that Fujifilm is about to drop a potential best seller here.

Are you ready to hear the price of the new Fujifilm GFX100S?

Well, the hold on tight, because I think you’ll might be surprised!

According to information we have received from trusted sources, the upcoming Fujifilm GFX100S will cost $5,999!

Yep, you heard it right, $5,999!

That’s cheaper than the Fujifilm GFX50S when it was launched (which at the time cost $6,500).

To sum it up for you: 102 Megapixel, a modern BSI sensor 70% “fuller” than full frame, phase detection, IBIS. All this in a package that costs $5,999. That’s just very aggressive pricing! Well done, Fujifilm.