DUNE Cinematographer Greig Fraser Tests Fujifilm GFX Eterna

Greig Fraser, cinematographer of the Dune blockbuster movies and author of the highly rated Dune: Exposures book, is apparently already testing a working unit of the upcoming Fujifilm GFX Eterna filmcamera.

We can see that from an story shared by Greig on his Instagram page a few days ago here.

The Fujifilm GFX Eterna will be released this year, along with the first dedicated GF video-centric lens, the Fujinon GF32-90mmF3.5.

Speaking of Dune: Chiabella James, author of the book Dune Part 1 – The Photography took the behind the scenes images of the Dune movie with Fujifilm APS-C gear, as we reported here.

Fujifilm and Hollywood always had a special feeling.

From Avatar to Mission Impossible, from Oppenheimer to Dunkirk and Joker. Fujifilm gear is used at the biggest movie sets of this world.

Not enough? Then Fujifilm…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Fujifilm GFX Eterna Might Come Early June (Cine Gear Expo) for about 15-20K USD

DISCLAIMER: this information comes from an anonymous source, so please take it with a grain of salt. Once I can confirm (or not) any of these details, I will share the updates here on FujiRumors.

In late 2024 Fujifilm made the development announcement for the Fujifilm GFX Eterna film camera along with a new dedicated film-oriented lens, the Fujinon GF32-90mmF3.5.

Fujifilm told us that the camera would be announced in 2025, and now we have possibly more information about it.

In fact, an anonymous source reached out to us and told us that the camera would be announced for the Cine Gear Expo 2025 (June 5-8).

The source also said it would cost between 15 to 20K USD, which makes it significantly more affordable than for example the Sony Burano 8K cine camera but also much more expensive than something like the Canon C400 6K cine camera.

I guess it was to expect that the price would be somewhere in between the Canon C400 and the Sony Burano, but I was hoping it would be around 12K to make it a truly aggressive entry in the cine camera market by Fujifilm.

And yet, we have to keep in mind that the Fujifilm GFX Eterna will feature a sensor that is about 70% larger than the one on the Sony Burano and the Canon C400. And the sensor is the most expensive part of the camera.

For example, the old 50MP sensor cost about 2,000 USD at the time when the GFX50R was launched. The new 100MP should be even more expensive than that (around 3K I hear, but I am verifying this).

Fujifilm GFX100RF Will NOT Have a Hybrid Viewfinder

We often refer to the upcoming Fujifilm GFX100RF as the bigger brother of the Fujifilm X100VI.

But there will be one crucial difference: according to our trusted sources (THANKS!), the Fujifilm GFX100RF will not have a hybrid optical and electronic viewfinder, but “only” an electronic viewfinder.

I guess this choice was necessary not only to contain the price (the hybrid viewfinder is an expensive part of the camera), but also to contain its size, because FujiRumors readers know that the Fujifilm GFX100RF will be “about as big” as the Fujifilm X-Pro3.

But for stuff that goes, other (and quite intriguing one) makes his debut on this camera, as we reported here.

Fujifilm GFX100RF Rumors

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The Fujifilm GFX100RF Revives Retro with Bold New Features

They told you Fujifilm lost its soul.

They told you Fujifilm bend to the will of mass market and focused on making cameras with PSAM dials.

They told you they were neglecting or even giving up on manual controls.

And then comes the Fujifilm GFX100RF, which ends all this.

Why?

Because not only it will very likely not have a PSAM dial (speculation, not rumor), but it will come with more manual controls than ever:

So you see: not only Fujifilm did not give up on retro and manual controls, but they are actively looking into solution to implement even more manual controls than ever before on their cameras.

And remember, there is also the Fujfilm X-E5 coming in summer 2025, which is definitely not a PSAM mainstream mass-market camera a la Sony, Canon or Nikon.

Dear Retro and Manual Control Lovers: there is a lot to look forward for us in 2025 ;).

And there is also the X-Pro line, which will continue for sure, and even more niche products like the Fujifilm TX-3 digital panorama camera.

Tell me another brand that goes so radical with retro, manual controls and niche products like Fujifilm.

Fujifilm GFX100RF Coming with New Crop Zoom Lever under Shutter Button

The Fujifilm GFX100RF is coming with more ergonomic novelties than we could have expected.

Not only it will feature a dedicated aspect ratio dial on the back of the camera, but our sources have told us that it will also have a “crop zoom lever” placed under the shutter button.

I don’t know you, but with these kind of rumors really get me excited. The more tactile controls it gets, the better it is.

Stay tuned for more rumors.

Fujifilm GFX100RF Rumors

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