The Mystery of the Third Registered Fujifilm Camera for 2023 – A Possible Answer! (Speculation, not Rumor)

In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.

So what could be the second one?

I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.

But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.

Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).

So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?

Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:

What if it’s not a camera?

What if it’s something else?

Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.

So here is the thing.

One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.

So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:

  1. Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
  2. Fujifilm will launch a new camera with the code name FF230002 in 2024
  3. Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002

Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.

Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.

But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.

And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.

But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).

RUMOR: Fujifilm GFX100 II Coming with Base ISO 80

According to our trusted sources, the Fujifilm GFX100 II will have a base ISO of 80 (compared to the ISO100 of current GFX cameras).

That’s potentially a good news, but let’s see how this translates into real life image quality on September 12, when the GFX100 II will be announced at the X Summit.

Fujifilm X Summit September 12 at 5 AM New York Time
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Fujifilm Leaks What’s Coming September 12 (GFX100 II, Tilt Shift)

Fujifilm has just put their countdown for the X summit on September 12 on their YouTube page.

Of course the video can’t yet be watched (will start Sept. 12 at 5AM New York time).

But here is the thing.

As soon as the video was up, I extracted the tags of the video and saw that the full tag-list included terms like “GFX100 II”, “tilt shift” and more (see screenshot above). I tried again now, and the tags that unveil what’s coming are no longer there.

So luckily I was fast enough to grab them for you. ;)

Now let’s go over them.

Let’s start with the tags that 100% tell us what’s coming September 12.

  • Fujifilm GFX100 II
  • Tilt Shift

According to my knowledge, also the Fujinon GF55mm f/1.7 should come on September 12.

Looking at the other tags gives us a sense on what the main focus of the event will be:

  • photography
  • cinema
  • movie recording

It’s interesting to see so much emphasis on the video side of things. And we already told you that the GFX100 II will bring several new features, such as Video touch-to-track Autofocus, Waveforms Monitor and Anamorphic Mode.

A tag that gives X series users hopes:

  • X Series

Now, there are no specific tags for Fujifilm X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) or whatever. So little hopes for any X series camera to come, otherwise they would have tagged it just like they tagged the GFX100 II.

But I’d already be very happy if behind that “X series” and “fujinon” would hide for example the unveil of a new X series lens roadmap, which is long overdue.

Anyway, overall a very GFX-centric event, with hope for X series tidbits too.

Fujifilm X Summit September 12 at 5 AM New York Time
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Intriguing Theory: Fujifilm to Merge GFX100 and GFX100S into a Single Camera (GFX100 II) – Tony Northrup

Tony Northrup made a video where they cover the Fujifilm GFX100 II rumors (btw, thanks Tony for mentioning FujiRumors as the source… it’s a rare thing these days ;)).

Now, since it covers what we have shared already, there is nothing new to find out for FujiRumors.

However, he has an explanation on what “angled top plate” could practically mean (and it would make a whole lot of sense), but he also has an intriguing theory regarding the future GFX camera lineup.

In fact, when guessing the price of the GFX100 II (the video was recorded before we leaked the price), Tony said:

I think the price is going to be lower than the original GFX100 because I think they want to sell more. And since I think they are combining the GFX100 and GFX100S, I think they are going to drop the price down to $8,500″

Now, if this was indeed the case, then merging 2 camera lines into 1 could simplify the lineup even more and maybe free up more resources for other concepts.

Maybe Fujifilm could add that more retro X-T styled Fujifilm GFX camera to the lineup that we have seen in form of a mockup already here. Or keep up developing the Fujifilm GFX-R rangefinder line at a faster pace.

Certainly it could be a possibility to merge GFX100 and GFX100S, especially now considering the size difference is no longer a major factor (optional battery grip) and also, looking at the leaked image, the GFX100 and GFX100S look to be very close in terms of ergonomics.

So guys, merging two lines to free up resources for other GFX concepts? What do you think about it?

Surprise? Fujifilm GFX100 II Sensor Could be Even Faster than we Thought (Anonymous Source)

So guys.

I can confirm it.

The Fujifilm GFX100 II will come with a new 100 megapixel sensor.

Now, in our previous rumors we told you it would be based on the sensor architecture of the Sony A6700/FX30 sensor. Hence a BSI sensor that is faster to read out than previous generation of BSI sensor (in use on X-T4, X-S20, GFX100S, GFX100 etc).

But now an anonymous source reached out to us and told us that the Fujifilm GFX100 II will use a different design compared to the A6700/FX30 sensor.

The source said that while the A6700/FX30 offers a 10-20% speed increase over the conventional BSI sensor, this new sensor in use on the GFX100 II will offer up to 50% increase in readout speed.

And just to be clear, we are not talking about a stacked sensor, but an improved BSI sensor, hence this also fits with the rumor we shared earlier.

Now, this information comes from an anonymous sources, so it has to be taken with a grain of salt.

In any case we can be sure that it is indeed a new sensor and we can expect overall speed improvements on the Fujifilm GFX100 II.

Then, how much faster it is to read out, we will find out on September 12.

Fujifilm X Summit September 12 at 5 AM New York Time
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