Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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DPReview TV Fujifilm GFX100S Review

DPRTV published its Fujifilm GFX100S review.

  • compact nature for street and travel photography to use without tripod thanks to IBIS
  • handling is excellent, great grip
  • lightweight and compact camera
  • lenses can get bulky
  • he prefers it over the GFX100 body
  • he likes that GFX100S has no integrated grip. Should be as compact and small as possible
  • he likes the customizability
  • he loves the AF-ON position, but does not feel like a solid press
  • EVF is not bad, but not on GFX100 level
  • 85fps EVF refresh rate in boost mode is good for stills. For sports and action better reduce the EVF refresh rate
  • 3 way tilt screen is nice on a tripod
  • top LCD is very customizable too
  • nostalgic negative has nice subtle warm tones
  • the 100 mepapixel justifies the higher cost over full frame, crazy resolution and tons of dynamic range
  • 14bit RAW and 16bit RAW difference is negligable. Better shoot 14bit and have a snappier camera
  • pixel shift multishot gives 400MP images. But it’s fairly slow to take all 16 images. It’s hard to take advantage fully of it. You can’t look at the final result in camera (it’s like this also on Sony)
  • IBIS: with GF110mmF2 he can get full resolution images at 1/125th shutter speed. Even at 1/80th IBIS can work great. With a 30mm lens he can get great results at 1/30th
  • best AF on any medium format camera. Tracking works pretty well, but you can compare it to APS-C or FF. Autofocus is also lens dependent. Some zooms work faster than the GF110mm.
  • face/eye detecion is quite effective
  • with lenses like the GF80mmF1.7 you get very shallow DOF, so a good eye AF matters
  • Video: works better than GFX100. Longer time before overheating and better IBIS
  • ProRes RAW: you have control over ISO and exposure adjustment, but not on white balance adjustment
  • GFX100 had bad lag when using an external recoder in RAW video. GFX100S is much better. And you can use EVF and LCD while outputting RAW on the GFX100S
  • very capable medium format camera for video
  • favorite medium format camera he ever used
  • GFX100S does what the GFX100 can do for a lower price and smaller body
  • GFX100 is hard to justify now that the GFX100S exists

In short: the GFX100S is amazing :)

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RAW FILE CONVERTER EX 3.0 Adds Fujifilm GFX100S and X-E4 plus MacOS Big Sur Compatibility

Fujifilm has released a software update for RAW FILE CONVERTER EX 3.0 (Windows and Mac)

The software update Ver.8.1.8.0 incorporates the following issues:

  1. Applicable model for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” is added.
    Applicable Model : FUJIFILM GFX100S, X-E4
  2. [for Mac only ]Compatibility with macOS11 Big Sur is added. (Rosetta 2)
  3. Fix of slight defects.

You can download the latest version fo RAW FILE CONVERTER EX 3.0 here.

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The Big Availability Check for Fujifilm GFX100S, GF80mmF1.7, X-E4, XF70-300mm, XF27mmF2.8 R WR and Accessories

In these days I get many emails asking when the latest Fujifilm gear will be in stock.

I frankly don’t know the answer. I know the GFX100S pre-orders are beyond Fujifilm’s most forbidden dreams, hence it might take long for Fujifilm to deliver, but I don’t have information about the rest of the gear.

So what I can do, is to check when different stores expect to have the latest gear available and what is eventually already in stock.

Fujifilm GFX100S

BHphoto says it expects to have it available in April. More precise indications come from Moment, who give the date “April 2”. AmazonUS says it expects to ship in 2 to 5 weeks. No other indications at other stores.

So, overall, I think we can be optimistic that in April the shipping-bottleneck might be finally solved. Unless you guys keep pre-ordering it :)

Fujinon GF80mmF1.7:

Adorama says it’s on the way, and expects to have it available in a few days. AmazonUS expects it in 2 to 4 weeks. BHphoto gives no indication, whereas Moment gives April 2 as date.

Overall, it seems that we can expect stock already by the end of the month and a more substantial stock in the first half of April.

Fujifilm X-E4:

The Fujifilm X-E4 is mostly available as long as you look for the body only version. The kit version with the XF27mmF2.8 R WR is not available and AmazonUS gives even 1 to 2 months for that combo to be in stock.

Fujinon XF70-300mmF4-5.6:

AmazonUS expects stock on April 5. Adorama says new fresh samples are now on the way to their warehouse, hence it’s only a matter of days. Moment expects stock on March 31. No indication at BHphoto.

So by the end of March and latest early April we might find the lens more widely available.

Fujinon XF27mmF2.8 R WR:

Just as with the GFX100S, also for the XF27mmF2.8 R WR Fujifilm has announced delivery delays. It’s not widely available yet, but you can find some samples at Adorama here. AmazonUS expects stock in 1 to 54 weeks. BHphoto does not give any time frame on when it might have it available. Moment expects stock in early April.

Accessories for X-E4 and GFX100S

MHG-GFX S hand grip for Fujifilm GFX100S

At the time of this post there a 4 samples available at AmazonUS here. It’s not yet available at BHphoto here and at Adorama here.

FUJIFILM BLC-XE4 Leather Case + MHG-XE4 Hand Grip + TR-XE4 Thumb Rest

The leather case for the Fujifilm X-E4 is currently in stock at AmazonUS here. It’s not yet available at BHphoto here and Adorama here.

As for the MHG-XE4 hand grip, AmazonUS says it expects availability in 1 or 2 days, whereas no indication on when they expect stock is given by BHphoto here and Adorama here.

The last X-E4 accessory is the TR-XE4 thumb rest. At the time of this post, there are 2 available at AmazonUS here. Not yet available at BHphoto here and Adorama here.