Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

Which Fujifilm GFX Camera Would You Like to Get Next? VOTE NOW

We published an article, where we reason about the future for the GFX series. A future, to say it once again clearly here, I have no idea about due to the lack of rumors, which tends to make me believe that nothing GFX camera related is coming in the foreseeable future.

And yet, this won’t stop a rumor site from having fun making speculations, or should it? I just need to make sure that you guys get a clear indication from my side that this is a speculation, not a rumor.

So what’s the speculation?

For the reasons we explained in this article, we look at the following cameras:

  • Fujifilm GFX100S/R with 102 MP stacked BSI sensor
  • Fujifilm GFX150S/R (or GFX160S) with 158 MP non-stacked BSI sensor
  • Fujifilm GFX100S/R MKII (same sensor of the current GFX100S but with new processor)

The comment section on the original article was vivid, as well as over at our Fujifilm GFX Facebook group.

So I thought we could try to nail the whole discussion down to one brutally short survey: which GFX are you potentially more interested in?

And yes, I know we don’t know if they will ever come. We don’t know the features nor the price they’d have if they’d ever come. We don’t know about possible design differences. We know nothing.

But we are a rumor site. And and as such it does not hurt to add a bit of lightness and fun to it by speculating on Fujifilm’s future.

NOTE: “S” models listed below are SLR styled models and “R” models are rangefinder styled models

As of the next GFX camera, I'd be more interested in... (NOTE: "S" models are SLR styled and "R" models Rangefinder styled)

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What’s Next for GFX? The Rise of Speculations (and My Take on Them)

There is pattern in the Fujifilm world.

And the pattern is, that the sensor used on the X series, later on finds its way also on the GFX series.

The only difference? The sensor used in the GFX series comes from the same silicon wafer of the one used for the X series, it is just cut out 4 times bigger (and of course with different CFA array on top, meaning a Bayer vs an X-Trans one).

That’s a well known fact for FR-readers, but in case you are still hesitant about it, just read what Fujifilm Nordic told in March 2022, confirming that X and GFX share the same technology also in terms of sensor and processor. Hence, looking at the X series will give indications also on the future of the GFX series.

Well, so let’s look at it.

In terms of 5th generation sensors we have:

Assuming that Fujifilm will continue to share the same sensor platform on the X and GFX system, and considering the statements made by Fujifilm Nordic, people believe that Fujifilm will soon launch new GFX cameras using the sensor technology of the X-H2 cameras.

And if I’d sum up the most “rumored” options for the future of GFX, I’d nail it down to three cameras that people think could come in a not so distant future::

  1. Fujifilm GFX100S with 102 MP stacked BSI sensor
  2. Fujifilm GFX150S (or GFX160S) with 158 MP non-stacked BSI sensor
  3. Fujifilm GFX100S MKII (same sensor of current GFX100S but with new processor)

So is this really the case? Let’s talk about it.

FujiRumors – My Take on It

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