Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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BREAKING: Fujinon XF 10-24mm f/4 Mark II Coming Soon

A Fujifilm manager said back in February 2020, that, within the next 12 months, there will be 4 new Fujinon X mount lenses.

One of them is the Fujinon XF50mmF1.0, which will be announced very soon, on September 3rd.

And thanks to our sources, we also already leaked the following lenses:

And today we are going to share the last one to come, the…

  • Fujinon XF 10-24mm f/4 MK II

So, the complete Fujifilm roadmap for the next few months is the following:

So, my job is done. FR unveiled it all for you. Now feel free to do what you can do best here on FujiRumors: commenting and letting us know what you think about it!

My opinion?

Well, the Fujinon XF10-24 is a great lens already (and I own it), but there were two things I never understood:

  1. why Fujifilm didn’t make it weather sealed (sure, there was no weather sealed Fujifilm X camera when the XF10-24 was launched, but the glorious Fujifilm X-T1 would have followed just 2 months after the XF10-24mmF4 release)
  2. why Fujifilm didn’t give it a marked aperture ring, since it has a constant f/4 aperture

I strongly hope that Fujifilm will implement those two features on the upcoming Fujinon XF10-24mm MK II.

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Fujifilm X Summit Today 3 PM New York Time: What we Expect, What Not and We Hope

On February 4, at 3PM New York time, there will be the Fujifilm X Summit in London.

Of course there will be a live stream here on FujiRumors at:

  • NEW YORK – 3 PM of February 4
  • BERLIN – 9 PM of February 4

So what can we expect, what not, and what are our hopes? Let’s go through it:

→ WHAT WE EXPECT

We will definitely see the Fujifilm X100V coming. The first Fujifilm X100V leaked image is already out, and so are the full X100V specs, which for your convenience we have compared side by side with Fujfiilm X100F.

→ WHAT WE DON’T EXPECT

According to our sources, the final announcement, with full specs and pre-orders, for the Fujifilm X-T4 will be on February 26.

I don’t know, though, if there will be some sort of “Fujifilm X-T4 development announcement“, as it happened with the Fujifilm X-Pro3 back at the second Fujfiilm X Summit. So they could show us a Fujifilm X-T4 prototype, but don’t disclose any of the specs. That’s always a possibility.

Also, we don’t expect any Fujifilm GFX camera, as there will be none coming in 2020.

→ WHAT WE HOPE

Exactly one year after the first Fujifilm X summit in Dubai, where Fujifilm officially asked us which X lenses we want next in this survey, I think it would be high time to give us also a new roadmap. But I don’t know if there will be one. Or if they will wait for the Fujifilm X-T4 announcement to disclose it to the world.

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Only 3 of the 7 rumored Lenses will show up in New Fujifilm Lens Roadmap July 7… and I tell you which ones ;-)

photo Fujifilm Lens Roadmap_zpsj1mguy2j.jpg

The July 7 Fujifilm Lens Roadmap according to FujiRumors

_No Risk, No Fun

As you know, here on FujiRumors I’m not afraid of sharing long-term rumors, even though they are a “risk” for me to share. Fuji just changes plans so often, that what was a correct rumor at the time of sharing, can sometimes be wrong later on.

I could make a dozen of examples, but let’s just pick out one: Fuji X-Pro1s! It was spot on at the time of sharing in 2013, it’s just Fuji changed plans later on (I told you about it in 2014). The rumor has been confirmed by Fujifilm itself in 2016, by showing to the world an X-Pro1s protoype here.

So you see, long term rumors are always a risk for me. And I know it’s the main reason I’ll never be 100% right.

The Roadmap Is Coming… with 3 of the 7 rumored lenses

I’ve worked on it on the last few days, since I wanted to be as sure as possible, and now I just got the final confirmation: the new roadmap (to be released July 7 along with the X-T2), will include only a few of the rumored lenses.

But Note: all the rumors about all the lenses I’ve shared were right at the time of sharing, with just one doubt: the 8mm rumor (more about it later).

Here are the 7 rumored lenses:

From the list above, only the following 3 will be included in the upcoming lens roadmap

  • 23mmF2
  • 50mmF2
  • 80mm Macro

Reminder: the 120 Macro (still in the official roadmap) has been cancelled (as rumored first here then here)!

Lenses (still) not included in the upcoming July 7 roadmap

  • 200mm(F2)
  • 8-16mmF2.8
  • 33mmF1.0
  • 8mmF2

Keep in mind: these lenses are on Fuji’s plans (except the 8mm probably, more about it later).

However, all these lenses are so far away from release, that Fuji prefers not to share them in the roadmap for now. They want to avoid another mistake, like the one of the 120mm Macro (still officially in roadmap), that, according to my sources, will be canceled and become the 80mm Macro lens.

Regarding the 33mmF1.0, this lens was 100% part of the talks and developments of Fujifilm. But, as I told you here, the unexpected success of the small and cheap 35mmF2 (Fuji is making massive money with that one) has caused a sudden lens strategy change at Fujifilm: cheap, small and weather resistant instead of big, heavy and expensive.

And what about the 8mm? Well, the source, who shared it, has proven to be reliable (it’s the source, who told us a FW will make the X-T1 video button a FN button). But I think that maybe it mistake the 8mm with the 8-16 or Fujifilm, as so often, changed plans on such a lens.

…

I know, when on July 7 the lens roadmap shows only 3 of the 7 rumored lenses, there will be a massive shitstorm on me. So I’ll prepare my jacket and helmet… ;)

But if you are not a FR hater or troll, I think you just got the point of this post and how rumors work: a lens that is not on the roadmap, is not necessarily a lens that isn’t on Fuji’s plans. And a lens that is in the roadmap, isn’t necessarily a lens Fuji will really make at the end (you’ll miss the 120mm in the next roadmap).

stay tuned…
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