Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Don’t forget to:

** CLICK HERE to Read the Rest of the Article **

Battle Time: Fujifilm X-T30 vs Sony a6400 Autofocus Test and More!

Fujifilm vs Sony

I got complaints from FR-readers, that they miss a good old Sony vs Fujifilm shootout.

Well, your desires are my orders, so here is one, and more specifically we are going to check out Sony a6400 vs Fujifilm X-T30 comparisons.

Let’s start with Michael de Maven (video above). Down below are his findings:

** CLICK HERE to Read the Rest of the Article **

Top Articles for June: Unloved Fujifilm X-H1, Tilting Fujifilm X-Pro3, Lovely Fujifilm Colors Vs Sony, Future Proof GFX and More

These are the top 10 most read articles on FujiRumors for June. In case you missed them, catch up now and (hopefully) enjoy them.

  1. Fujifilm X-H1: an Unloved Child, FujiRumors’ New Temptation… and WOW!
  2. Fujifilm X-Pro3 Registered Online and Coming Fall 2019
  3. Fujifilm X-Pro3 Coming with Tilt Screen
  4. Fujifilm X-T30 Charcoal In Stock and AmazonUS honoring Their Crazy Mistake X-T30 Deal
  5. Fujifilm X-Pro3 Announcement Within October
  6. FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”
  7. Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  8. Japanese Camera Market Share: The Rise of Sony, The Decline of All Others and Fujifilm Saved by Instax
  9. Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!
  10. Value Angle of Mirrorless Cameras Explained and Compared

Follow FujiRumors on Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Rumors and Discussions

Stay in the Loop

Updated Fujifilm 2019/2020 Camera and Lens Release Timeline

Fujifilm Timeline

It’s high time to update our older Fujifilm 2019/2020 camera and lens release timeline.

This is just an approximate timeline and expect to see updates to this list over the next few weeks and months.

For now, this is mainly just an update to the list we shared back in January.

All rumors are as always exclusive FujiRumors.com information. When I just make some guess, I will highlight that for you in the notes.

  • IMPORTANT NOTE: We are talking about release timeline, not announcement timeline.

How Many Lenses a Year?

  • as we told you here, at the current pace and current resources, Fujifilm can release about 2/3 GF and 2/3 XF lenses a year
  • the list below contains 1 XF and 1 GF lens
  • hence we can expect to see 1/2 more XF and 1/2 more GF lenses to join the list
  • Fujifilm has given up options to vote which lenses should come next

Fall 2019

Coming 2020

Expect 1 or 2 more X as well as GF lenses. My guess:

  • GF 21mm F4 Tilt Shift
  • XF 10mm F2

Probably NOT Coming 2019/2020

* our sources say it will not be released in 2019, and probably not even in 2020. But Fujifilm managers confirmed here, that the X-H line will continue

Top Possible Bonus Gear in 2020

* based on this old rumor rumor
** wishful thinking based on XF10 disappointment
*** no rumors. but please, FUJI, PLEASE!!!
**** no rumor, just a mere wild guess

BREAKING RUMORS on FujiRumors Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Rumors and Discussions

Stay in the Loop

Kai Wong Fujifilm GFX100 Hands On Review: “You Do Get Quite a Bit for Your Money”

Fujifilm GFX100

Kai Wong went hands on with the Fujifilm GFX100. Here is what he thinks about it:

  • medium format is ment for tripod still subject shooting, but not with a body like the Fujifilm GFX100
  • feels good in the hands
  • like a Canon 1DXII in terms of size and weight, but the GFX100 has a much bigger sensor inside [and I’d also IBIS]
  • it functions like an oversized Fujifilm X, at least almost. No D-Pad, no retro dials
  • skin smoothing effect smooths out ever imperfection. Works only for the JPEGs
  • autofocus is pretty damn good. Same AF algorithm of X-T3, but lenses have bigger glass to shift, hence not as fast AF as X-T3
  • Fujifilm X-T3 and X-T30 eye-AF is right up there with Sony
  • Kai’s GFX100 struggled to detect faces, but on other GFX100 samples face and eye detection worked well
  • Eye AF is accurate and fast enough, although feels a little bit slower than on Fujifilm X-T3
  • the GFX100 sensor is 4 times bigger than the sensor on the X-T3
  • tracking mostly does a good job, although, understandably, sometimes it doesn’t shift the glass in time when the subject is moving at decent pace towards you
  • EVF is sooo good
  • shutter really well dampened (shock absorber), and you need it, with medium format 102 MP
  • nice soft shutter button, like on Fujifilm X-H1
  • using IBIS, works easily down to 1/125
  • no fancy dials, and Kai missed them, since turning a dial is easier and quicker than pressing a button and looking at the LCD
  • not too many negatives
  • electronic shutter means bad rolling shutter, but no surprise with a big sensor like that, and probably you are not going to use electronic shutter on the GFX100
  • works well enough on the streets, but not the obvious choice for street photography
  • a camera for landscapers, who need more resolution and more details
  • you can push it 4 stops and still get nice clean, crisp images
  • nobody buys the GFX100 for video, but it deserves credit since Fujifilm has done video well on the GFX100
  • uses 4K with no crop. Footage looks great. AF works great. Rolling shutter contained and video is still usable
  • IBIS works superbly to shoot stable video
  • You do get quite a bit for your money
  • Props to Fujifilm and well done to all those lucky buggers that can afford one

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community