Why the Fujifilm GFX 100 is Next Level

Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.
Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.

Guest post by Markus Klinko: website / Instagram / MARKUS&KOALA

There has never been a camera that combines such stunning image quality, resolution, dynamic range, autofocus performance, overall handling, and ergonomics like the new Fujifilm GFX 100 does.

Previous medium format digital camera systems have been able to deliver very high-resolution images for a good 10 years now, but have sorely been lacking in handling and speed, particularly when it comes to autofocus performance, and especially with the limitation of only one central autofocus point.

The GFX 100 on the other hand, with its 425 auto focus points tightly spread all across the sensor, delivers blazing fast focus without ever having to re-compose.

With its swivel adapter, the high-resolution EVF can be shifted into various positions, which makes hand-holding over extended time much easier, and the 3-way tilt function of the LCD is a great help for comfortable composing whether the camera is low on the ground or high up overhead.

In early 2017, Fujifilm released the GFX 100’s predecessor, the GFX 50S, that already offered many of these unique features, and I have worked with it exclusively for the past 29 months.

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Fujifilm GFX100 First Looks: 95% Eye Detection Success Rate, Great Skin Tones and $10,000 is Actually a Good Price

Fujifilm GFX100 Hands On Reviews

Matt Granger went hands on with the Fujifilm GFX100.

He starts by saying that he does not get any attention by Fujifilm, and was not invited to Japan for the launch. So he needed to wait for the Fujifilm GFX100 to be displayed at a photography fair, and all he could do is to talk to Fuji reps there and go only shortly hands on with the camera. So what he can share for now is only a quick first look.

Other major youtube channels also complaint about Fujifilm not flying them to exclusive events around the world (which is what Sony does all the time). If this is good or bad, I leave the judgement to you.

  • keithwee – Availing The Future | Fujifilm GFX100 review Part II

Back to Matt and his first impressions:

The Good

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FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor

Michael Bulbenko from Fujifilm said in an interview (video below) that the recently introduced PL-mount (and super expensive) Fujinon Premista 28-100mm T2.9 and Fujinon Premista 80-250mm T2.9-3.5 cover the Fujifilm GFX100 sensor.

Hence, you can use them with a PL to G mount adapter.

The Fujifilm manager also said, that they do not plan to release a G mount version of their Fujinon Premista lenses.

While talking about the Fujifilm GFX100 color reproduction, Michael says: “as weired as it sounds, we are a film company, so we know how to get colors right“. I like that!

FujiRumors already told you that the same guy, who developed the Velvia film, has been involved also in the Velvia digital film simulation development.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Fujifilm Announces New Neopan ACROS 100 II Film – Shipping Fall 2019

Neopan ACROS 100 II

Over the last few years, FujiRumors had to sadly document how Fujifilm was discontinuing one film after another, and raising price on others.

For Acros 100 lovers, the bad news came back in April 2018, when Fujifilm officially announced they will discontinue this much-loved film.

Hope came a couple of months later, when the news arose here, that Fujifilm was considering to bring back Acros 100.

Now Fujifilm finally announced, that they will bring back Acros 100 in fall 2019.

This is made possible, because Fujifilm developed a new Acros 100 II film, by replacing some materials that became difficult to obtain and by adapting the manufacturing process to the new material.

I do hope that Fujifilm can bring back other discontinued film by using new technology and materials, too.

Press Release

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