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Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

  • two cameras and two lenses to be unveiled today
  • demand for X100VI demand far exceeded expectations
  • Fujifilm is now increasing production capacity for X100VI and commited to ship all ordered units
  • X-T50 introduced
  • new rounded shape
  • slightly larger than X-T30, but feels smaller in hands
  • better ergonomic feel overall
  • enhanced holding experience
  • film simulation dial
  • 40MP
  • X-Processor 5
  • AF performance of X-T5
  • IBIS newly arranged and developed to have 7 stops IBIS in compact body
  • XF16-50mmF2.8-4.8 introduced
  • 240g – lightest XF zoom
  • internal zoom
  • weather resitant
  • standard zoom for all situations
  • 11 elements in 9 groups with 3 spherical and 3 ed lenses
  • close up performance is very important (0.3x magnifcations, 24cm close focus from sensor)
  • Fujinon GF500mm f/5.6 R LM OIS WR
  • GFX100 II is flagship model launched in 2023
  • GF500 for wildlife
  • longest GF lens (396 FF equiv.)
  • weight: 1375 gram
  • no image quality compromise
  • 21 elements, 2 super ED and 5 ED lenses
  • 6 stops OIS
  • autofocus with linear motor
  • Fujifilm GFX100S II introduced
  • GFX series is not only for professionals, but also enthusiasts
  • newly developed 102MP sensor (not the one of GFX100II and also not the one of GFX100S)
  • X Processor 5
  • highest IQ among GFX series
  • improved pixel structure allows base ISO 80
  • wider dynamic range and lower noice
  • subject detection
  • autofocus algorithm improved
  • 8 stops IBIS
  • 883 grams (lightest 102 MP GFX camera)
  • Outro
  • X-T50 $1,399
  • X-T50 with 16-50 $1,799
  • XF16-50 $699
  • GF500mm $3499
  • GFX100S II $4,999
  • New Film Simulation Special content website launched
  • collaboration with World Press Photo foundations

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Event Slides

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Fujifilm X-T50 Full Specs and Images Leaked

We can share the full press text, specs and images of the Fujifilm X-T50 (THANKS).

It will be officially announced at 1AM New York time along with:

Fujifilm X-T50 Press Text PDF here

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Fujifilm X-E5: The Truth!

Fujifilm X-E5

The Fujifilm X-E line has always lived a life at the brink of extinction.

And it is understandable, due to the rather low sales of X-E1, X-E2 and X-E3.

But not with the Fujifilm X-E4 !

Yes, also the X-E4 failed, but for the reasons we explained here, that failure is sole responsibility of Fujifilm.

The Good News

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VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

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Fixed Lens Fujifilm GFX in 2025: A Brilliant Move or a Missed Chance for a GFX100R? – VOTE

So, we just reported that Fujifilm will launch a fixed lens Fujifilm GFX camera in 2025.

And while many might hugely rejoice at this news, others remained a bit sceptical, as you can see for example in the comments here.

Why?

Because we recently reported that Fujifilm is currently spending ZERO money and time into the development of the Fujifilm GFX100R. Which means that even if they’d start today to develop the GFX100R, we would probably not get it before 2027, since Fujifilm explained in the past they need about 2/3 years to develop a camera.

So what some now wonder is: wouldn’t it have been better to develop the GFX100R with interchangeable lenses rather than a fixed lens GFX camera?

Personally I still have to make up my mind about this one.

I mean, if I look at the X series, I simply could not imagine it without the X100 line. And why not, a fixed lens GFX version could also become an iconic and much loved line in the GFX system.

And always looking at the X series line, the X-E line sells much worse than the X100 line. If that would apply also to the GFX series, a fixed lens GFX camera would outsell the GFX100R.

So for now, from a mere business point of view, I believe Fujifilm does well to come out with a fixed lens GFX camera as soon as possible.

But at the same time, as an X-E lover (rangefinder with interchangeable lenses), I’d also love to see the GFX100R.

So my final vote?

I vote fixed lens GFX, just because I think from a business point of view it is the better choice for Fujifilm. But I hope this does not come at the expense of the GFX100R being delayed for too long or even worst, the GFX-R line being canceled.

What Should Have Priority in Your Option: a fixed lens GFX or a GFX100R

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