Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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Fujifilm X-T200 and X-A7 Firmware Updates Allows to Use them As Webcam without Fujifilm X Webcam

Fujifilm has released firmware updates for Fujifilm X-T200 and Fujifilm X-A7.

BONUS: Fujifilm also says Fujifilm X Webcam for Mac will be available in mid-July. Read the press release here.

Fujifilm X-T200 ver 1.10 – download here

Regarding the details of No.1, download the “X-T200 New Features Guide” from our website.

  1. Setting for the function that the camera can be used as a web camera (*1) is added when it is connected to a PC via a USB cable.
    Set to “USB WEBCAM” in the Setup Menus>CONNECTION SETTING>USB MODE (*2) and then connect a USB cable to the camera. When your PC recognizes the camera, “FUJIFILM X-T200” will appear.
    *1: The web camera feature is supported under Windows 10 (x64), macOS 10.14 (Mojave), and macOS 10.15 (Catalina).
    *2: The current “USB IMAGE TRANSFER SETTING” in the Setup Menus>CONNECTION SETTING has been changed to “USB MODE”. With this change, select the “USB CARD READER” when you transfer images from a camera to a PC or a smartphone via a USB cable.
  2. Fix of minor bug.

Fujifilm X-A7 ver 1.30 – download here

Regarding the details of No.1, download the “ X-A7 New Features Guide” from our website.

  1. Setting for the function that the camera can be used as a web camera (*1) is added when it is connected to a PC via a USB cable.
    Set to “USB WEBCAM” in the Setup Menus>CONNECTION SETTING>USB MODE (*2) and then connect a USB cable to the camera. When your PC recognizes the camera, “FUJIFILM X-T200” will appear.
    *1: The web camera feature is supported under Windows 10 (x64), macOS 10.14 (Mojave), and macOS 10.15 (Catalina).
    *2：The current “USB IMAGE TRANSFER SETTING” in the Setup Menus>CONNECTION SETTING has been changed to “USB MODE”. With this change, select the “USB CARD READER” when you transfer images from a camera to a PC or a smartphone via a USB cable.
  2. Fix of minor bug.

Fujifilm X-A7: B&H Photo / Adorama / AmazonUS / FocusCamera
Fujifilm X-T200: BHphoto / AmazonUS / Adorama / Focuscamera

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FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?

It looks like June will be a interesting month, when it comes to Firmware updates.

Yesterday we reported about a free ProRes RAW Video Firmware update coming for Fujifilm GFX100.

Now we get hear reports that also the X-A7 should get an update, as well as the Fujifilm X-T4 (this one scheduled for the end of June).

I don’t know yet, if other cameras will get an update.

But keep in mind:

If there is one thing that Fujifilm can easily delay at any point in time, it’s firmware updates. If they feel it is not ready for their planed released, they will simply move it back a few weeks.

But what I know surely, is that the very same second Fujifilm Japan releases the firmware, you will read about it on FujiRumors.

Hence, make sure to follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

X-T4: BHphoto, AmazonUS, Adorama, FocusCamera
GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

New Firmware Updates for Fujifilm X100V (Overheating Managment) and X-A7 Released

Fujifilm has released firmware updates for Fujifilm X100V and X-A7.

The big one is the AUTO POWER OFF TEMP. Fujifilm writes:

If its temperature rises beyond a certain point, the camera will first display a message and then, if the temperature rise continues, automatically end shooting and power down. Choose the temperature at which the camera turns off automatically.

More details and download link below:

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