The Fujifilm GFX100RF Revives Retro with Bold New Features

They told you Fujifilm lost its soul.

They told you Fujifilm bend to the will of mass market and focused on making cameras with PSAM dials.

They told you they were neglecting or even giving up on manual controls.

And then comes the Fujifilm GFX100RF, which ends all this.

Why?

Because not only it will very likely not have a PSAM dial (speculation, not rumor), but it will come with more manual controls than ever:

So you see: not only Fujifilm did not give up on retro and manual controls, but they are actively looking into solution to implement even more manual controls than ever before on their cameras.

And remember, there is also the Fujfilm X-E5 coming in summer 2025, which is definitely not a PSAM mainstream mass-market camera a la Sony, Canon or Nikon.

Dear Retro and Manual Control Lovers: there is a lot to look forward for us in 2025 ;).

And there is also the X-Pro line, which will continue for sure, and even more niche products like the Fujifilm TX-3 digital panorama camera.

Tell me another brand that goes so radical with retro, manual controls and niche products like Fujifilm.

Fujifilm GFX100RF Coming with New Crop Zoom Lever under Shutter Button

The Fujifilm GFX100RF is coming with more ergonomic novelties than we could have expected.

Not only it will feature a dedicated aspect ratio dial on the back of the camera, but our sources have told us that it will also have a “crop zoom lever” placed under the shutter button.

I don’t know you, but with these kind of rumors really get me excited. The more tactile controls it gets, the better it is.

Stay tuned for more rumors.

Fujifilm GFX100RF Rumors

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BREAKING: Fujifilm X-E5 Coming in Summer, But Maybe Don’t Sell Your X-E3 or X-E4 Just Yet

Fujifilm X-E5 Coming

Judging from the comments here on FujiRumors, many are still doubting that there will ever be a Fujifilm X-E5.

But trust me guys, it is coming in 2025.

And today we can be more precise.

The Fujifilm X-E5 will come* in summer of 2025.

*NOTE: the source said “come” in summer 2025. So I do not know exactly if this means “announced” or “released”. This means it could be that it will be announced and released in summer, but it could also be announced in late spring and ship in summer, or announced in late summer and ship in autumn. But it won’t come in early 2025, nor in late 2025.

I say this just to be as precise as possible for now.

If I figure out month, day and time of the announcement, you’ll read it here on FujiRumors.

Sell your Current X-E Camera?

The Fujifilm X-E5 will be one of Fujifilm’s most exciting announcements of 2025 and probably another epic failure due to Fujifilm incompetence in production and delivery, just as it happened with the X-E4.

I am sorry guys for this rant at the end of the article, but the Fujifilm X-E4 was the most disastrous announcement I can remember. The camera itself was great, but if you think the X100VI is a shipping disaster, then look at what happened to the X-E4:

  • Fujifilm X-E4 launch in January 2021
  • I found it in stock once October 2021
  • no more stock pretty much anywhere
  • discontinued in March 2023 while tons of people still had one on pre-order, probably to reserve parts to other cameras with higher profit margins

Not even the Fujifilm X100VI has such a bad shipping record as the X-E4.

You know, normally I’d now sell my X-E3 before the X-E5 arrives, and then just buy the X-E5. But looking at Fujifilm’s failure with the X-E4, I think this time I’ll keep my X-E3 until the day I actually own the X-E5. I don’t want to sell it and then find myself without an X-E camera because of Fujifilm’s bad production planing.

Dear Fujifilm: the Fujifilm X-E5 could potentially be a massive best seller for you. Don’t mess it up like with the X-E4. If you bother to announce an X-E5, then please also make sure to produce it in sufficient numbers.

INTRIGUING: Fujifilm GFX100RF Rumored to Feature Unique Aspect Ratio Dial

The fixed-lens Fujifilm GFX is on its way, and it looks like it will introduce a fresh innovation to the Fujifilm X/GFX series that’s bound to catch the attention of manual control enthusiasts like me.

According to new information from my sources the Fujifilm GFX100RF will feature a new dedicated aspect ratio dial on the back of the camera.

Of course it is too early to judge this new feature/dial. We haven’t seen or used it yet. However, for those who appreciate a tactile experience with as many manual controls as possible, this addition has the potential to be quite intriguing.

But for now I suspend my judgment, even though you can call me intrigued by it.

Fujifilm GFX100RF Rumors

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Fujifilm FF240004 ​​​Camera Registration Spotted – Fujifilm GFX100RF?

Fujifilm has just registered a camera with the codename FF240004. It features Tri-band WiFi as spotted by the Chinese Weibo account EM8.

As you can read here, so far we have at least four cameras scheduled for release in 2025:

But there might be even more in the pipeline. Maybe even some I could not see coming, just as it was the case of the Fujifilm GFX Eterna.

My best guess so far is that it could be the Fujifilm GFX100RF fixed lens camera or the Fujifilm GFX Eterna. But that’s just a guess. And in fact it does not really matter which codename which camera has. There will always be a codename because there will always be a camera coming.