Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

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First Fujifilm X-T200 and XC35mm f/2 Images Leaked

These are the first Fujifilm X-T200 and XC35mm f/2 images via nokishita.

  • 9 elements in 6 groups
  • minimum of 0.35m, a maximum of 0.14x
  • filter of 43mm
  • 58.4×46.5mm, and 130g

The announcemt will be January 23.

You Voted: Fujifilm X-H2 beats X-T4 and X100V as Most Wanted 2020 Camera and Only 3% want Full Frame Fujifilm

Well, looking at the results of our most desired Fujifilm camera 2020 survey, the Fujifilm X-H2 comes out on top of the list.

In fact, many hoped to see an X-H2 already under our 2019 Christmas tree.

However, as FujiRumors always told you, the X-H2 was never planed to hit the market in 2019, and to my knowledge there won’t be one even in 2020.

So what, did Fujifilm kill the X-H line?

Absolutely not!

In fact, I say, repeat and underline again: Fujifilm has plans for a Fujifilm X-H2. Just give them a bit more time, ok?

I hope this helps to make you feel better.

In our survey, Fujifilm X-H2 is very closely followed by the Fujifilm X-T4 and the upcoming Fujifilm X100V.

On the forth position, we find the Fujifilm X-T3s, basically an X-T3 with IBIS.

Now, we will surely get the Fujifilm X100V in February and we won’t get the Fujifilm X-H2 in 2020. And what about the Fujifilm X-T3 successor?

Well, we already told you in our future cameras release timeline, that, if Fujifilm respects their past refresh rate, the successor to the Fujifilm X-T3 (which is still selling strong and top recommended by DPR) could be a possibility for 2020, but it remains to see if it really comes out, and which form and shape it would eventually take.

Also worth to notice: only 3% of FR-readers want a full frame Fujifilm.

What did FujiRumors vote?

Well, I gave a vote to the Fujifilm X-H2 and to the Fujifilm GFX-T, which is something like the Fujifilm X-G mock-up that Fuji officially displayed to the press. That camera, I am sure, would be a home run for the the GFX system.

Anyway, whatever comes, and whatever will be under our 2020 Christmas tree, just follow FujiRumors to find it out before anyone else ;).

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DPRTV 2020 Camera Companies Resolutions: Fujifilm Should Merge X-T and X-H Line and Sony Steal Fujifilm Colors

2020 Camera Resolutions

DPReviewTV has published their 2020 resolutions for every camera company, of course including Fujifilm.

Regarding Fujifilm, they say:

When asked if Fujifilm should merge X-T and X-H line, most of you guys voted you prefer to keep both lines well separated, and I believe that would make sense, for the reasons I explained in this article.

What I believe would make sense, though, is to give us a Fujifilm X-T4 with IBIS and maybe a bigger battery. Do that, and you’ll make tons of Fujifilm shooters happy.

I am not sure about the Fujifilm X-A7 flippy screen, though, as this would make it tilt in the wrong direction, when shooting portraits. Maybe that’s more something for the Fujifilm X-H2.

Neopan 400 is a much loved film, as you can see from these customer reviews. So make it happen, Fuji!

As recently measured, Fujifilm has currenty the worse face/eye AF. But I would not worry about that too much. A major improvement is coming via firmware, soon.

You can see the full video above, where, among the others, the recommend Sony to steal Fujifilm colors ;).

Don’t forget also…

New Fujifilm Camera with CFexpress Cards Coming mid-late December, Says ProGrade Digital

Fujifilm CFexpress High End Camera

Now that’s interesting! :)

Prograde Digital, manufacturer of the brand-new and ultra-fast CFexpress Cards, has hinted a new Fujifilm camera featuring CFexpress card within 2019. Here is what they say (screenshot below):

Final ship date for CFexpress memory cards remains dependent on camera dn device manufacturers release of CFexpress compatible firmware. Prograde Digital is working closely with device manufacturers to coordinate CFexpress memory card launch with the release camera firmware upgrade.

Current estimated from Nikon, Canon and Fujifilm indicates mid/late December 2019 timeframe for CFexpress compatible cameras.

Now, we know that the Nikon Z series and Panasonic S1 series will be made CFexpress compatible via firmware update. So I guess that’s what Prograde Digital refers to in the first part.

However, what belongs Fujifilm, there is currently no CFexpress compatible X/GFX series camera, so no firmware will help here.

So this would mean that a new camera should come, and evidently it would be a high end camera, as it would sport the super fast CFexpress cards.

The brand new CFexpress cards are based on the same design of XQD cards, but they are over 3 times faster and are said to become the standard in the future, especially for high resolution internal RAW video recording, which is something Fujifilm managers here said they are working on.

If you want to know more about CFexpress cards, check out this CFexpress overview at B&H Explora.

FujiRumors says…

As you know, Fujifilm has registered 3 cameras in the last few months. The first two were the Fujifilm X-A7 and the Fujifilm X-Pro3. The third camera, the FF190005, has been registered back in October, and has not yet leaked.

As we told you back in August, it can take up to 6 months for Fujifilm to release a camera after it has been registered.

However, I have not heard of any new camera coming in 2019, so my personal take is that, if something comes, then it will be sometimes next year.

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