Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
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LEAKED: Fujifilm X-H2S New Image Shows MCS Switch is Gone in Favor of FN Button

FujiRumors was able to get its hands on another leaked image of the Fujifilm X-H2S. The image is available only here at FujiRumors.

The image is clear enough to see that the classic MCS switch in front of the camera is gone, replaced by a button that will most likely work as an FN button.

So, while I am happy that the D-Pad has survived on the X-H2S, I am less happy about the removal of the MCS switch.

If I have to see it positively, having the MCS switch replaced by a FN button (which you can assign to have the same function of the MCS switch), makes sure that you’ll never inadvertently move the lever.

But the MCS switch is one of those little tactile touches I love on my Fujifilm cameras.

But again, there is now an FN button on the same position, which you can assign to work as MCS switch.

At least that real estate on the front left of the camera won’t remain empty wasted space, but will be an FN button there.

Down below the X-H2 and X-H2S rumors recap including the links to more leaked images.

Fujifilm X-H2 and X-H2S rumored specs list:

The Fastest Growing Fujifilm Group

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Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

The Fastest Growing Fujifilm Group

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Fujifilm X-H2S: List of Subjects Tracked by Fujifilm’s New Autofocus System

We told you that the Fujifilm X-H2S will have animal/object tracking.

Now we have received an initial list of subjects Fuji’s new autofocus system can track.

  • birds
  • animals
  • cars
  • trains
  • planes
  • bikes

And of course it will track human faces and eyes, too.

When it comes to “animals” I don’t have the full list yet, but it will definitely track more than what offered by the legendary Fujifilm FinePix F80R, the first digital camera ever to offer some sort of animal autofocus recognition with its “pet-detection” mode.

If I get any more subjects to add to the list, I will make sure to inform you in an updated article.

Fujifilm X-H2 and X-H2S rumored specs list:

The Fastest Growing Fujifilm Group

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BREAKING: Fujifilm X-H2S to shoot 40 fps Bursts

According to our trusted sources, the 26 megapixel stacked BSI sensor Fujifilm X-H2S will shoot up to 40 fps in electronic shutter.

If I am not wrong, that’s 10 to 20 fps faster than any full frame stacked sensor camera out there.

So, on paper, the X-H2S will be significantly superior to those cameras in terms of bursts.

But on paper also Sony cameras are weather sealed ;).

What I want to see on May 31 (the date of the X summit) is how well those 40 fps work, hence how much Fujifilm has improved its autofocus.

Because Sony, Canon and Nikon are all doing a better job in this area.

So, dear Fujifilm, offer 40 fps makes sense only if you can get at least an 80+% hit rate out of those massive bursts. Otherwise it will remain a feature for the specs sheet, but not for the real life use.

I don’t know you, but I can’t wait for May 31… lots of questions are going to be answered on that day.

Fujifilm X-H2 and X-H2S rumored specs list:

The Fastest Growing Fujifilm Group

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