First Official Fujifilm X-Half Teaser Launched

Fujifilm has just published a video (see below) with the first teaser of a new camera and the catchphrase “Half the Size, Twice the Story“.

It is the long rumored Fujifilm X-Half, although in the comments to the various posts Fujifilm made I read about Fujifilm X-Pro4 (or X-Pro5) and Fujifilm X-E5 speculations.

But “Half Size, Twice the Story” perfectly matches with the way the camera operates and we explained it here.

How long until the announcement?

I don’t know. But as a reference, with the Fujifilm GFX100RF the announcement (March 20) happened about 2 weeks after the first teaser on March 6.

If we apply this to the Fujifilm X-Half, then it means the announcement could happen in very early May. But that’s not a rumor, just a speculation based on how Fujifilm managed teasers in the recent past.

Rumored Specs

Meet the Fujifilm X-Half – Fujifilm’s Upcoming Digital Half Frame Camera

When I first shared rumors about a 1″ inch sensor Fujifilm half frame camera coming, plenty of readers attacked me saying I mislead people by calling it a half frame camera.

The logic: it’s just a regular 1″ sensor, so it is not a proper half frame camera.

But…

… if the fact that it has a vertical LCD

… and the fact that it is intended to mainly create diptych images

… is not enough

… then here is another hint…

… the name of the camera will be Fujifilm X-Half.

I guess Fujifilm won’t call it “X-Half” because it is half as big as a Fujifilm GFX100RF.

My humble guess is that it will carry the name “X-Half” because Fujifilm will market it as a half frame camera. And if we look at how it works, then this might even make sense.