The Chinese Weibo account 独立摄影师联合会 unveiled that it could already go hands on with the upcoming Fujifilm X-M5. In his Chinese tweet he says here:

I just saw the real Fujifilm XM5, which is probably made in Thailand. I feel the workmanship is not very good. It will be released next month [sad face]

Update: It is a prototype, no wonder it feels a bit loose [doge] It has an unusual color scheme, which is quite cool ​​​

This is also the camera that hides behind the code FF240002.

In a follow up tweet a few days later the Chinese account shared some specs here:

• 26MP X-Trans BSI image sensor
• X-Processor 5 image processor
• 3-inch vari-angle touchscreen
• 4K60p video (4K120p in crop mode)
• Vlog mode
• 425-point hybrid autofocus system
• 20 built-in film simulations
• Bluetooth and Wi-Fi
• Expected to be released in October 2024

A little curiosity: there was a time, when the cheapest Fujifilm cameras sold insanely well in Thailand, grabbing 50% of the mirrorless camera market share as we reported here.

Let’s see if the Fujifilm X-M5 will be able to have a similar success as the X-A line had in Thailand. Although I doubt that, as times have changed since back in 2018 and smartphone cameras have become even better. And for Vloggers filming content on the go and without huge image quality aspirations, gear like the DJI Osmo Pocket 3 or similar might be the more convenient pick.

But let’s see how the X-M5 turns out to be.

I am personally not interested in it but I hope the Fujifilm X-M5 will have some aspects that surprise me positively. Fujifilm (or should I say Xacti? ;)) was quite ingenious with some ideas implemented in their cheapest cameras and still today I do not understand why Fujifilm has not passed those ideas to higher end models.