We have just received (THANKS) the first images of the Fujifilm X-M5, which of course I am happy to share with all of you guys :).
You can see it coupled with the Fujinon XC15-45mm lens, which will be its kit lens.
We remind you: launch day is October 14 at 9AM New York time.
But there will be more to come besides the X-M5 ;)
If I should point out one single thing that really intrigued me to follow the just announced Fujifilm X Summit on October 14, then it’s the highlight Fujifilm put into the “Design” aspect of the event.
I mean, all the new gear is nice and good. But it could be the design aspect to really steal the show, just as it did in the past.
But let’s go with order.
The X summit on October 14 will take place at the Fujifilm’s design center “Clay Studio” in Tokyo.
Fujifilm said in the launch video:
The theme of the X Summit is “design”. From product design to engineering design, we will deliver new information to you from a design perspective. You won’t be disappointed with the X summit.
This theme opens up a lot of exciting possibilities.
Fujifilm could give us rare insights into how they develop and produce new gear, offering a behind-the-scenes look at their design philosophy and processes. From the initial concepts for a new product to the real-life challenges they encounter during development, all the way through to final production.
Now that alone would be very interesting to me. But I am a nerd for such things. And by the way, the best insight in terms of Fujifilm gear manufacturing we got so far is this one here.
But we could get more than that.
We might even see mockups or future concept designs that showcase Fujifilm’s vision for the evolution of their product line and maybe even get development announcements.
It happened already in the past, when Fujifilm displayed the moduar GFX design concept, or they made the Fujifilm X-Pro3 development announcement, or when they displayed the first design concepts and mockups of the Fujinon XF33mmF1.0.
They even showed us early GFX concepts including an X-T styled GFX (which btw showed us the hidden LCD screen concept half a year before the X-Pro3 development announcement) and much more.
And whenever Fujifilm has showcased potential design concepts for the future, those ideas have consistently overshadowed the actual products announced at the event.
Who knows, maybe we will even get first design hints to the Fujifilm TX-3 panoramic camera possibly coming in 2028 or the fixed lens GFX scheduled for 2025.
Emphasizing design could provide us with valuable insights into the direction Fujifilm plans to take with its future products.
But whatever Fujifilm will show us, this focus on design has the potential to be the most captivating part of the event.
I, for one, can’t wait to see what Fujifilm reveals, as I have a strong feeling it will satisfy my inner nerd and tech enthusiast… and who knows, maybe even give us a glimpse into the good stuff to come in future ;).
Fujifilm is now pushing their next X summit all over their social media.
And on one of them, they show what looks like a very small camera in a trouser pocket, accompanied by the word “mobility“.
This is very likely a teaser for the upcoming Fujifilm X-M5.
And while we don’t see much of the camera, we can notice one little detail: besides being very compact, the Fujifilm X-M5 will feature a front command dial, which was not available on its predecessor, the Fujifilm X-M1, nor in any of its X-A line siblings as far as I recall.
The Fujifilm X-M5 will be announced at the X Summit on October 14 at 9AM New York time… and it’s not the only thing we’ll get ;).
Also, Fujifilm China has displayed a teaser which you can see below and it has been shared by the Chinese Weibo account 独立摄影师联合会 here.
Fujifilm has just announced the X Summit for October 14 at 1PM GMT. So this means:
And thanks to rumors shared here on FujiRumors, we know what’s coming:
I have no information of other gear coming, although that’s always a possibility.
If you have nothing better to do on that day, well, just know that FujiRumors will be here covering the event. Feel free to join us. :)
The Chinese Weibo account 独立摄影师联合会 unveiled that it could already go hands on with the upcoming Fujifilm X-M5. In his Chinese tweet he says here:
I just saw the real Fujifilm XM5, which is probably made in Thailand. I feel the workmanship is not very good. It will be released next month [sad face]
Update: It is a prototype, no wonder it feels a bit loose [doge] It has an unusual color scheme, which is quite cool
This is also the camera that hides behind the code FF240002.
In a follow up tweet a few days later the Chinese account shared some specs here:
A little curiosity: there was a time, when the cheapest Fujifilm cameras sold insanely well in Thailand, grabbing 50% of the mirrorless camera market share as we reported here.
Let’s see if the Fujifilm X-M5 will be able to have a similar success as the X-A line had in Thailand. Although I doubt that, as times have changed since back in 2018 and smartphone cameras have become even better. And for Vloggers filming content on the go and without huge image quality aspirations, gear like the DJI Osmo Pocket 3 or similar might be the more convenient pick.
But let’s see how the X-M5 turns out to be.
I am personally not interested in it but I hope the Fujifilm X-M5 will have some aspects that surprise me positively. Fujifilm (or should I say Xacti? ;)) was quite ingenious with some ideas implemented in their cheapest cameras and still today I do not understand why Fujifilm has not passed those ideas to higher end models.
