Internet Declares the Top Gear 2020: Fujifilm X-T4 Top or Flop? Love for X100V, X-S10 and XF50mm1.0

2020 Gear of the Year

It’s that time of the year, when blogs and youtube channels declare their best gear of the year.

We have already shared what DPReviewTV thinks is best here and what DPReview blog thinks is best.

Now it’s time for a roundup what all others consider their top and flop gear 2020.

The Fujifilm X-T4 is the best camera 2020 winner for CineD, Techradar, ePhotozine and also according to the German Stiftung Warentest, which is the go-to source for independent and competent reviews in Germany.

One prominent exception: Tony Northrup says the X-T4 the biggest disappointment of 2020. Why? You’ll find his video below. He might not like the X-T4, but he appreciates the X-S10, which Tony delcars the best camera below $1,000.

The Fujinon XF 50mm f/1.0 R WR is second best for Techradar and BH Explora.

BHphoto Explora

** CLICK HERE to Read the Rest of the Article **

Top Fujifilm Product 2020 – VOTE NOW

Top Fujifilm Product 2020

There won’t be any more announcements in 2020, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

You find the survey down below.

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Top Fujifilm Product of 2020

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DPRTV Best and Worst Camera Gear 2020: Love for Fujifilm X-S10, Fun for X100V and Worst Lens XF50mmF1.0, but…

 

DPReview TV has now published its Best and Worst gear episode for 2020.

They drink hard this year… congratz to Chris and Jordan for being able to go through all the video! Have fun watching it.

Down below the results:

Best lens

  1. Sony 12-24mm F2.8 GM
  2. Sigma 85mm f/1.4 DG DN ART
  3. Nikkor Z 70-200mm f/2.8
  4. Tamron 70-180mm f/2.8

Best hybrid camera

  1. Sony a7S III
  2. Panasonic S5
  3. Fujifilm X-T4
    Straight out of camera, the best video image

Best stills camera

  1. Canon EOS R5
  2. Fujifilm X-S10
    most of makes X-T4 great in a small price
  3. Nikon Z5

Most Fun Stills Camera / Honorable Mention

Best trend of 2020

  1. Year of Telephoto
    When mirrorless started, they wanted to make small lenses, keep the package small. Now companies are releasing more telephoto lenses like 70-200 for mirrorless.

Worst trend of 2020

  1. Overheating

Worst lens

  1. Fujifilm XF50mm f/1.0
    it’s soft

But… at this point I’ll share a few articles articles, where the XF50mm f/1.0 is actually hugely praised for its sharpness. No idea why there is such a massive discrepancy.

Worst camera

  1. Panasonic G100

The Fuji Gear in the list

New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents:

Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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