Fujifilm Explains Camera Line Distinction (CLASSIC Beats PSAM) and Likely Told us Which Lines Will Survive (and Which Ones Not)

Fujifilm Camera Lines Explained

The Fujifilm X-T line was never supposed to be a flagship camera.

Let me explain why.

When Fujifilm launched the Fujifilm X-H1, they called it their flagship camera, giving it top of the line features that no other camera had at that time (like IBIS) and in part still no other camera, except for X-Pro3, has (like the ultra-tough body). The Fujifilm X-T2 was positioned under the X-H1.

However, since it took Fujifilm so long to release the Fujifilm X-H1 successor, the Fujifilm X-T line had to take over the “flagship-role” for a couple of years.

But now, with the the release of the Fujifilm X-H2S and the pre-announced Fujifilm X-H2, everything is going back to normal so to say.

X-H is the flagship, and X-T is the mid-range.

And that’s not me saying it, but Fuji Guy Billy, who went through the “what is what” in the Fujifilm camera lineup with Bigheaedtaco, who then shared Billy’s list with us in the video below (starts 9:59).

For your convenience, here is the list.

  • X-H series:
    Refinement: Flagship Utility
    Interface: Hybrid
  • X-Pro series:
    Refinement: Luxury
    Interface: classic rangefinder
  • X-T* series:
    Refinement: mid-level
    Interface: classic SLR
  • X-S series:
    Refinement: Base Level
    Interface: DSLR design with PSAM interface
  • X-T** series:
    Refinement: Base Level
    Interface: classic SLR design with classic interface
  • X-E series
    Refinement: Base Level
    Interface: Rangefinder design with classic interface

Who REMAINS and who is OUT

  • I agree with Bigheadtaco when he speculates that all those camera lines mentioned in the list will see a successor at some point. Otherwise I believe Fuji Guy Billy would not have mentioned them
  • if correct, this means that also the X-E line will continue, hence there is hope for a Fujifilm X-E5
  • the true entry level line seems to be dead as it is not mentioned on the list. We already speculated about this back in 2020 when the X-T*** had been discontinued after only 9 months
  • this means little hope for Fujifilm X-A8, Fujifilm X-T300, X-A30
  • the “new” entry level (or base line) is considered the X-T** and X-S line

PSAM PANIC

  • there will be 3 lines with a more classic interface, and 2 lines with PSAM dials
  • Non-PSAM dial camera lines will remain the majority in the Fuji lineup (4 non PSAM lines vs 2 PSAM lines)
  • Fujifilm has not lost its soul! Classic control lovers like me will have plenty of cameras to pick from also in the future

By getting rid of a few lines and separating more clearly the remaining ones, Fujifilm has addressed one of the major concerns that was confusing Fujifilm X shooters: too many camera lines positioned too close to each other without sufficient differentiation.

In short we could say that every line will have a higher end and a lower end version

  • HIGH: X-H line – LOW: X-S line
  • HIGH: X-T* line – LOW: X-T** line
  • HIGH: X-Pro line – LOW: X-E* line

P.S.: It was just so much more fun when Fujifilm used other terms to identify their camera lines, like when they said the X-T** line for hipsters :).

Fujifilm X-H2S or X-H2 or Fujifilm X-T5 or X-T5s – Which One Are You Most Interested in? VOTE NOW!

Here on FujiRumors we try to be as accurate as possible.

We multiple check, we verify, we investigate, we don’t speculate, we don’t share fakes and by doing so we reach a 90%+ rumor accuracy.

But why am I so careful with the rumors?

Well, because I know that some of you make buying decision based on our rumors, and, true story, some even cancel their holidays based on our rumors (as a well-known youtuber recently told me, who canceled a family holiday after I’ve shared the rumor of the May 31 announcements).

So, that’s quite some responsibility I have to deal with, that I try honor by being as accurate as possible.

But for one time today…

… let’s just start the week by having some fun!

I’d like to launch a survey that is totally hypothetical, has no rumor-foundations and is merely something to satisfy my curiosity and have fun to speculate about.

Let’s launch a survey, based on the assumption (not rumor, a mere speculation) that just as Fujifilm will launch a 26MP stacked sensor X-H2S and a 40MP non stacked sensor X-H2, they will also release one day a Fujifilm X-T5 with 40MP non stacked sensor and a Fujifilm X-T5s with 26MP stacked sensor.

Between these 4 cameras, which one is the one that interest you most?

And yes, I know it’s just speculation. And I know we don’t know the price of each of these hypothetical cameras (which we don’t know if/when they will come). And we also don’t know the specs. But you guys can make educated guesses and estimates on this, I am sure of that. And you also have your design and ergonomic preferences.

So, just roughly, just for fun, feel free to vote the survey below and let us know your thoughts in the comments.

I am most interested in:

View Results

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Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
** CLICK HERE to Read the Rest of the Article **

X-ProF, (Re)designing the Perfect Camera :: Fujifilm X-T5 Wishlist :: X80 with 40mm Lens :: Fujifilm GFX 50R II :: FR-Readers Wishlist Corner

FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

** CLICK HERE to Read the Rest of the Article **

Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

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