Fujifilm X100V Discontinued at Several Stores: Giving Up on X100V Delivery and Getting Ready for Fujifilm X100VI?

Fujifilm Gives Up on X100V

Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.

The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.

And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.

It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.

And it’s not the first time: the same thing happened with the Fujifilm X-E4, where lots of people had one on order, patiently waited to get it shipped, but then out of nowhere Fujifilm canceled all orders and discontinued the X-E4.

The Last Samples

In USA the Fujifilm X100V is still listed at stores.

At Amazon you can find some samples in stock (at the time of this post), but at a higher price.

But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.

A Bad Move?

The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.

To me it looks like Fujifilm just gave up on shipping the X100V at this point.

My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).

I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.

Why “Fujifilm X100VI” is Best Name for the New X100 Camera

Fujifilm X100VI – The Best Choice

So we told you that the successor of the Fujifilm X100V will be called Fujifilm X100VI.

Now, according to our survey, 80% of you thought that other names would have been more appropriate.

And you know what?

I agree that Fujifilm could have been more creative with the name. And certainly they had lots of creative options on the table.

My new favourite (as suggest by a FR-reader): X100-00S, where “00S” stands for “out-of-stock” :).

But why did they go with “Fujifilm X100VI” then?

Well, because at the end of the day, from a business (and not creative) point of view, it’s by far the best choice.

Let me tell you why.

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RUMOR: The Fujifilm X100V Successor Will be Called…

Fellow FR-readers… welcome to the first rumor of 2024.

And while it might not be the most crucial rumor ever shared, it is one that triggered lots of guesses and speculations on the web: the name of the Fujiiflm X100V successor.

Today we can finally give you the answer to this questions.

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Fujifilm X Summit on February 20: What’s On Top of Your Wishlist? X100V Successor, GFX100SII, New Lenses and What Else – VOTE NOW

We told you that the next Fujifilm X Summit will take place on February 20, 2024.

I thought it could be nice to see what your top wish is as far as announcements goes.

So I took all the Fujifilm gear listed on our Fujifilm 2024 overview and made a survey out of it.

To be clear, I am not saying that everything in this list will come in 2024. Some of it will come for sure, some of it has only been vaguely hinted by Fujifilm managers, and some are just mere wishes and hopes of the FujiRumors community.

To see more in detail which gear will surely come, which maybe, and which one probably not, check out our full Fujifilm 2024 overview article.

With that said, now drop your vote :).

On February 20, 2024 I would like to get:

View Results

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What to Expect from Fujifilm in 2024 (and What Probably Not)

Fujifilm 2024

In November we have shared quite some rumors (as you can see here). And not only that! In our previous 2024 outlook, we forgot to add gear that Fujifilm has already pre-announced to come in 2024 as well as give you a look into rumored third party AF lenses.

That’s why we need to update our view into the Fujifilm year 2024.

All the X/GFX rumors come from our sources, whereas the speculations are often based on hints and comments that managers gave in interviews.

Remember, Fujifilm will launch 3 or more cameras in the first months of 2024. This means there are still more cameras we have to (and we will) leak here on FujiRumors.

X/GFX GEAR COMING FOR SURE

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