Japanese Fujifilm Managers: X-Pro and X-E line Not Stopped, X-Trans is Here to Stay, PSAM vs RETRO, GFX Sports Photography and More

image courtesy: Phototrend
image courtesy: Phototrend

At the last CP+, the French Website Phototrend had the opportunity to talk to Japanese Fujifilm manager Jun Watanabe about the X series and to Japanese Fujifilm manager Makoto Oishi about the GFX series.

Down below you can find a quick summary. For the full French version check out the articles at Phototrend here (X series) and here (GFX series). Plus a little rant at the end.

X series

  • Fujifilm can not confirm if X-Pro4 will arrive soon or not
  • X-Pro line is not stopped
  • X-T and X100 series do not satisfy all customers who want a “pure photography” experience
  • Fujifilm is studying different possibilities
  • feedback and expectations are high for the next X-Pro
  • X-E line is not stopped
  • sports photography is a difficult market
  • other brands are long established there and for Fujifilm it’s new terrain
  • Fujifilm can not confirm anything about eventual future lenses for sport photographers
  • Fujifilm has received great feedback about the latest autofocus system, but they will continue to improve
  • renewing older lenses is something that Fujifilm has in mind
  • XF16-50mmF2.8-4.8 [admin note: will replace the XF18-55mmF2.4.8]
  • Fujifilm is not considering any option other than X-Trans for their APS-C cameras
  • its unique matrix offers the advantage of combining high definition and suppression of moiré and chromatic aberrations
  • for X100VI, Fujifilm has developed the smallest and thinnest IBIS unit to date
  • the X100VI IBIS wiring has been moved to the side – see here
  • IBIS system uses data from the image in addition to the gyroscope (motion blur is analyzed from the live-view image)
  • the grip of the X100VI is a tenth of a millimeter deeper than X100V for a better grip

GFX series

  • GFX100II market return (sales) is very good, not only among professional photographers, but also filmmakers and directors
  • GFX100II sales exceed Fujifilm’s expectations
  • GFX100S is still very popular because Fujifilm has lowered its price
  • GFX100S still very popular in some markets like China
  • professionals go for GFX100II, enthusiasts for GFX100S
  • Fujifilm never looked at its market share in medium format segment
  • other manufacturers have no announced so many new products, so Fujifilm thinks they are Nr.1
  • some expect a faster 50MP GFX. But Fujifilm thinks high definition is more popular
  • there are lots of FF cameras offering 50/60 megapixel, so offering 50MP now has become almost banal
  • Fujifilm focuses on improving the 100MP sensor performance
  • for professionals ergonomics are very important
  • first GFX cameras had dedicated dials but now they switched to a easier to operate PSAM dial layout
  • Fujinon GF 500 mm f/5.6: it’s time for Fujifilm GFX to approach wildlife and sports photography
  • normally APS-C lenses are compact than FF and MF (hence also smaller AF motors)
  • but regarding telephoto lenses, size primarily depends on diameter and aperture. Regardless of whether it’s for APS-C, FF or MF, the fundamental construction of telephoto lenses, particularly on the front lens side, is the same
  • Fujifilm tries to make the GF500mm as small and light as possible to obtain faster autofocus
  • tilt-shift lenses are the most difficult to design
  • Fujifilm started to develop its GF tilt shift lenses back in 2019
  • why not retro? High end high speed cameras need to be operated quickly, hence PSAM. Also good for hybrid shooters for video

Let me just say that I strongly, vehemently, vigorously and fervidly disagree with Fujifilm in regards to what they said why they stick with PSAM on their GFX lineup.

First: the GFX system is not know to be blazing fast and immensely popular among high end sports photographers. I actually feel the GFX system would be the ideal system to use a retro layout.

Second: maybe Fujifilm should watch my video so they learn how to operate their own cameras.

They will find out that one can operate their retro styled cameras exactly as any PSAM camera out there. It’s a marvellous and ingenious design that gives us photographer the best of both words: retro if I want to have fun shooting or want to actually operate the camera already before turning it on, and PSAM if one needs to make lots of adjustment all the time on the fly.

Retro Fujifilm cameras offer both options. PSAM cameras force you into one way to operate the camera.

And in my opinion not offering retro styled GFX cameras anymore is one of the all time biggest mistakes Fujifilm is doing.

C’mon Fujifilm, look at what is selling best in your X system. You’ll see that retro X cameras outsell PSAM cameras by very far. And Nikon had a colossal success with the Nikon Zf lately. It’s clear that in times where every camera is just so good, what people really look for is to have a different photographic experience thanks to dedicated vintage dials.

The joy of shooting sells better than any specs boost you can show off on paper.

An example?

The X100VI sells like hot cakes. The revolutionary global shutter ultra modern high speed blazing fast Sony A9III is selling way below Sony’s expectations (you could always find it in stock everywhere all the time because demand is not high… ask your local retailer).

Make sure to read/watch below:

Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More

Vistek just hosted a Fujifilm X Summit After Show with Fuji Guy Billy.

They talk of course mainly about the Fujifilm X100VI, but also about other stuff, such as which lenses Fuji Guy Billy thinks Fujifilm should do in future, he talks a bit about the Fujinon XF16-50mmF2.8-4.8 (which thanks to our sources we have leaked here) and also talked about what he thinks about an eventual Fujifilm X-T30II successor (which we started leaking here) and the long awaited Fujifilm X-Pro4 (which we started leaking here).

Above you can see the whole 55 minutes video and below you get a summary:

** CLICK HERE to Read the Rest of the Article **

Message to Source Who Shared X100VI Images (and More) with Me

Message to Readers 1: I know you don’t like these posts. But I have no other way to hope to get this message out to the anonymous source (with nickname), other than making a public post.

Message to Source:

This message comes after a couple of weeks you’ve shared the rumors with me, because I wanted the X100VI buzz to settle down a bit and give this article more chances to be seen by you.

First off thanks. Thanks for sharing. Not only the images of X100VI, but also the rest.

In total you have shared 3 rumors, and only two of them made it online before the X100VI announcement. So I’d like to explain what happened on my side:

February 19 evening Italian Time (my time zone):

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Fujifilm X100VI Limited Edition for Sale at $18,000

If you thought you’ve seen it all in terms of overpriced X100 cameras, then check out this.

You can now find the limited edition Fujifilm X100VI listed for the ridiculous price of $18,000 on eBay.

I am not sure if and how that guy got his hands on the limited edition X100VI. The screenshots show the order was placed at a “Fujifilm House of Photography”.

As far as I know, only the Fujifilm House of Photography in Australia was accepting “orders” here. However, when you placed your order, you’d simply join a lottery that grants you the chance to buy the limited edition camera if you’re fortunate enough to be selected.

The winners were selected on February 28 and they had 24 hours to confirm their order, which would explain why the order was placed on February 29. So maybe this seller was among the winners selected by the Australian House of Photography and now he wants to resell it for $18,000. Strange thing is that this unit is shipping from USA apparently. So I don’t know how this guy was able to enter the Australian ballot or why he is shipping it out now from USA and not Australia.

Anyway, the Fujifilm X100VI really seems to be a prime target for scalpers (even more so the limited edition X100VI).

And yet, I hope that the prediction many stores have made is accurate (shipping all preorders within 3-5 months). This would mean that by mid-late summer all those scalpers will sit on those X100VI boxes and will have to sell them at a loss.

This Guy Turned his Fujifilm X100V into a Limited Edition X100VI using Stickers

Fujifilm Announces X100VI Release in Japan for March 28 but Warns of High Demand with Potential Delivery Delays

Fujifilm has officially announced the release date for the Fujifilm X100VI in Japan: March 28.

At the same time they issued a warning that the demand has “exceeded our expectations” and therefore it “might take some time for the product to be delivered“.

To me that’s just another good news if they decide to open preorders in Japan already this month. This might mean they have evaluated that even though a bit of patience might be required, they expect to be able to ship it in a reasonable time.

As we have reported yesterday, looking at the feedback we have from several stores, I’d say most of them expect all pre-orders placed until today to be shipped out within three months.

Press Release

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