Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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Fujifilm Camera Remote 4.5.0 Released with Fujifilm X-T4 Support, Bug Fixes and Improvements

Fujifilm camera remote 4.5.0 has just been released for iOS and Android.

What’s new:

  • Now it supports X-T4.
  • Bug Fixes and performance improvements.
    *Above feature varies depending on the camera you use.

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Fujifilm Russia says Fuji X-T4 Shipping is Delayed to May and Might see Price Change

Fujifilm Russia has published a statement on their facebook page, that the shipping of Fujifilm X-T4 cameras is delayed from April to May, 2020. Also, there might be a retail price change.

Important information about FUJIFILM X-T4

The official start of sales of the FUJIFILM X-T4 camera is postponed to a later date, from April 2020 to May 2020.

Due to the sharply increased volatility in the foreign exchange market, by the time the FUJIFILM X-T4 camera starts selling, it is possible to revise the previously announced recommended retail prices.

This is definitely unfortunate for our fellow Russian Fujifilm X shooters, and we hope we won’t see the same delay or price changes in any other country.

So far, neither Fujifilm Japan, North America or Europe have announced anything similar. Most of their press releases still show “April” as shipping start.

But surely, even if the Fujifilm X-T4 starts shipping in April, it will be available only in very limited numbers.

I pre-ordered a Fujifilm X-T4 myself, and I hope I get it in time for June, when I have to photograph my friends’s wedding.

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Fuji Guys Fujifilm X-T4 Unboxing Shows You What’s in the Box and What (sadly) Not

The Fuji Guys published their Fujifilm X-T4 unboxing video. Here is what you find in the box:

  • 2 QR codes (one for manual, one for the camera remote app)
  • Capture One Pamphlet
  • eyelets and leatherette pieces come already attached to the camera
  • nice thick and padded Fujifilm Strap
  • 5 volt 3 amp 5 watt USB-C charging block
  • new Fujifilm NP-W235 battery
  • USB-C to USB-C cable
  • USB-C to 3.5mm headphone jack adapter so you can monitor your audio while recording

They also unbox the Fujifilm X-T4 vertical grip, the VG-XT4

  • vertical battery grip

It’s a huge pity that Fujifilm will not include:

  • external battery charger
  • no more Fujifilm EF-X8 Flash
  • if you buy the vertical battery grip, you won’t get 2 additional batteries, like you get it when you buy X-H1
  • you can contemporaneously charge 3 batteries via UBS-C (1 in camera and 2 in vertical grip)

As much as I love you Fujifilm, but the omission of an external charger with X-T4 purchase and additional batteries with VG-XT4 battery grip purchase, is just a bad move. Those things should come in the box.

I did pre-order a Fujifilm X-T4 myself, and of course I added an extra battery to my order. I will also get the external charger.

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→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

Fujifilm Japan Updates Camera Manufacturing Pages and Lists Fujifilm X-T4 as Made in China Only

Fujifilm Made In

There was some confusion lately, as we saw Fujifilm X-T4 beta samples marked as “made in Japan” and also “made in China”.

Now, I don’t know if this clarifies or further confuses things, but Fujifilm Japan updated its official “made in” pages, and the Fujifilm X-T4 is listed as made in China only.

On the other hand, Fujifilm X100V and Fujifilm X-Pro3 are listed as made in Japan.

This is the official list of Fujifilm Japan at their Q&A page.

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