Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

** CLICK HERE to Read the Rest of the Article **

New Fujifilm NP-W235 Battery for Fujifilm X-T4 Registered

Nokishita just spotted the registration for a new Fujifilm battery, the Fujifilm NP-W235.

What is this for?

Well, as FujiRumors already told you several weeks ago, the Fujifilm X-T4 will come with a complete new battery, so not the current NP-W126 and not even the GFX NP-T125 battery.

Now you know the name: Fujifilm NP-W235.

We will know, see and read everything about the Fujifilm X-T4 on this date.

Looks like we were spot on with yet another rumor (thanks to the source!!!).

And don’t worry… more is coming on FujiRumors, so definitely stay tuned and follow us on Facebook, Instagram, RSS-feed and Twitter.

via Nokishita

Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4
Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4

Fujifilm X-T4 Announcement February 26 at 2PM Tokyo Time / Midnight in New York / 6 AM Berlin Time

Hey folks,

Fujifilm confirmed our rumors, and announced the Fujifilm X-T4 announcement for Febuary 26 at

  • Toyko: 2 PM of February 26
  • New York: the midnight of February 25/26
  • San Francisco: 9 PM of February 25
  • Berlin: 6 AM of February 26

So definitely grab some coffee guys ;).

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Fujifilm X Summit Today 3 PM New York Time: What we Expect, What Not and We Hope

On February 4, at 3PM New York time, there will be the Fujifilm X Summit in London.

Of course there will be a live stream here on FujiRumors at:

  • NEW YORK – 3 PM of February 4
  • BERLIN – 9 PM of February 4

So what can we expect, what not, and what are our hopes? Let’s go through it:

→ WHAT WE EXPECT

We will definitely see the Fujifilm X100V coming. The first Fujifilm X100V leaked image is already out, and so are the full X100V specs, which for your convenience we have compared side by side with Fujfiilm X100F.

→ WHAT WE DON’T EXPECT

According to our sources, the final announcement, with full specs and pre-orders, for the Fujifilm X-T4 will be on February 26.

I don’t know, though, if there will be some sort of “Fujifilm X-T4 development announcement“, as it happened with the Fujifilm X-Pro3 back at the second Fujfiilm X Summit. So they could show us a Fujifilm X-T4 prototype, but don’t disclose any of the specs. That’s always a possibility.

Also, we don’t expect any Fujifilm GFX camera, as there will be none coming in 2020.

→ WHAT WE HOPE

Exactly one year after the first Fujifilm X summit in Dubai, where Fujifilm officially asked us which X lenses we want next in this survey, I think it would be high time to give us also a new roadmap. But I don’t know if there will be one. Or if they will wait for the Fujifilm X-T4 announcement to disclose it to the world.

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Fujifilm X-T4 First Specs, Fujifilm X100V Specs and First Image, Fuji X-T3 Firmware, No New GFX in 2020 & More – Top January Articles

January was an extremely busy month, with 92 articles shared in 31 days.

FujiRumors shared 21 rumors, and some of them surprised many of us, me included, for example the fact that the Fujifilm X-T4 will ship much earlier than everybody was expecting it.

A big thanks goes to our sources (also the new ones that joined in January). You help me to keep the worldwide Fujifilm community on fire for the upcoming releases. :)

Now, with 92 articles in 31 days, you might have missed some tidbits.

So here are the top 10 articles for January.

  1. Fujifilm X-T3 Successor Shipping in March/Early Spring 2020
  2. Fujifilm X-T4 Registered and Coming with IBIS in March, and About that 6K60p Video Rumor
  3. Fujifilm X100V: First Leaked Image (Low Res)
  4. Fujifilm X-T4 Announcement on February 26
  5. Fujifilm X100V with Improved 23mm f/2 lens
  6. Fujifilm X-T3 Firmware 3.20 and Fujifilm X-Pro3 Firmware 1.03 Released
  7. Fujifilm X100V with 2 way Tilt Screen
  8. Fujifilm X100V Full Specs Leaked
  9. Fujifilm X-T4 Coming with Selfie Flippy Screen
  10. Fujifilm X-T4 Coming with Completely New Battery
  11. No New Fujifilm GFX camera coming in 2020

Ok, there are 11 articles, not 10, but I thought the 11th is very important to know, and underline again today, as it might have passed unnoticed under the Fujifilm X-T4 and Fujifilm X100V rumor storm.

Fujifilm has a major event on February 4th. Of course, there will be a live stream here on FujiRumors.