Fujifilm X-T4 and X-H2 Leaked Details: Would it Be Madness to Merge both Lines? – VOTE POLL

Fujifilm Madness?

Would it be madness?

Take Fujifilm’s most successful camera line, the X-T1, X-T2 and X-T3, which remained intact in form and function for 6 years now, and annoy all Fujifilm X-T line lovers, by changing it.

Why do I say this?

Well, because if Fujifilm was to cancel the X-H line (as rumored by our forum member Jason here), this is what would happen, in an attempt to merge both lines into one.

Fujifilm would need an X-T4 with bigger grip (as the leaked specs would suggest), for better handling and operation with long lenses. So the sleek design of the current X-T line would have to make space to a more bulky grip.

And then there are the dials. Fujifilm X-T shooters love dials, so forget about the top LCD screen, but keep the exposure compensation dial.

The result?

A hybid camera, that would make both unhappy, X-T and X-H lovers.

Seen from this perspective, Fujifilm needs both camera lines, as this gives them design freedom.

  • X-T line – don’t change what is so successful
  • X-H line – more design freedom

This is why Fujifilm managers officially said that the Fujifilm X-H line will continue to evolve. It just needs time, as FujiRumors reported here.

Fujifilm Wisdom?

Or maybe Fujifilm would demonstrate wisdom by canceling one line, as they will never really be able to make them coexist?

Having two lines on the higher end just creates confusion.

Better bet on one horse, and send it out to battle against Sony, Canon and Nikon.

What should Fujifilm do with X-T and X-H line?

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Fujifilm X-T4 Rumors Surfaced – REPORT

Fujifilm X-T4 – SPECS

Over at our wonderful Fujifilm X-T facebook group, Jason claims to have talked to a reliable contact at Fujifilm, and it told him here regarding the Fujifilm X-T4.

  • X-T4 with IBIS
  • expect a T4 about 1/3 of an inch thicker, and about 5-6oz heavier
  • On a good note expect 6k60 and 10bit internal
  • anamorphic ratio
  • fully articulating flippy…essentially an S1H but APSc with Fuji color and obviously much smaller
  • release end of 2020

I don’t know if this is correct. Surely IBIS sounds plausile, as Fujifilm managers repeatedly said, that they work on making the IBIS unit smaller, so that they can fit it into other (not X-H) X series cameras

Where I disagree, though, is Jason’s report that the Fujifilm X-H2 will never come. To my knowledge, the X-H2 will come!

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Fujifilm X-T2 Marked as Discontinued – Farewell to Fujifilm’s Best Seller!

Fujifilm X-T2

The Fujifilm X-T2 is now marked as discontinued at BHphoto here and also at Adorama.

You can still find it in other stores, for example the silver version is still available at Focuscamera, but the inevitable is happening: as the X-T2 is no longer in production, the stock is now clearing out.

So we have to say goodby, to one of Fujifilm’s most legendary and important digital cameras, the Fujifilm X-T2.

Some of you might remember, how the New York Times reported here that Fujifilm sold only 700,000 cameras in the first 2 years of its existence.

X100, X-Pro1, X-E1, X10 and other cameras could never really go mainstream.

However, things changed starting from January 2014, with the Fujifilm X-T1. It was a big hit, and the Fujifilm X-T2 even topped its sales, becoming Fuji’s most successful X series camera ever.

The X-T line is what keeps the X series alive, and currently the Fujifilm X-T3 is going even better than any of its predecessors.

So, ode to the glorious Fujifilm X-T2. May the success of this line continue for many more years to come.

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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