Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Additional Fujifilm X-S10 Media Slides: 27% Lighter IBIS, New Heat Sink Design for Longer Video Recording and More

I have received additional official media slides about the Fujifilm X-S10.

I’ll share them all down below for you to check out. You’ll maybe learn a few more little tidbits, for example:

  • a new heat sink has been designed, which transfer the heat to the magnesium allow body of the X-S10. This allows for more efficient heat dissipation and therefore allows for longer movie recording times
  • not only the X-S10 has a 30% smaller IBIS, but it is also 27% lighter IBIS unit compared to X-T4 and almost twice as light compared to X-H1 IBIS

You can see the slides with the new heat sink design, the IBIS data, and more down below.

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Media Slides

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Fujifilm Manager X-S10 Presentation: “Not All Fujifilm Cameras will Have Selfie Screens in Future and We Don’t Hate Mode Dials”

The Japanese youtube channel カメラのキタムラ had a chat with a Fujifilm manager.

The talk gravitates around the Fujifilm X-S10, and quite frankly 90% of what is said is stuff you already know. Here we highlight a few things that we consider more interesting.

The Mode Dial

  • One of the things we wanted to do was “custom position”, which is available from C1 to C4
  • we don’t hate mode dials
  • The X-S10 is a “gate camera” for those who enter the X system. A mode dial for simply operation was adpoted for that reason

The mode dial with C-positions is actually like going back to the roots for the Fujifilm X series, as Fujifilm’s second X series camera ever had already one and it continued with its successor.

If you ask me, bringing it back in what is probably the best value for money mid-range camera on the market, is an extremely smart and urgently needed move. We need more folks to join the X club, and the X-S10 could serve this purpose very well.

Film Simulations + Auto Mode

  • It is no exaggeration to say that the first reason for wanting to use a Fujifilm camera is film simulation
  • By pressing the Q button after displaying the film simulation with the function dial, an explanation of that film simulation will appear
  • An increasing number of younger generations of photography enthusiasts have never shot on film
  • New SP mode will record also RAW and select everything for you, inlcluding film simulation

The Rise of Vary-Angle Screens (selfie screens)

  • Fujifilm is not trying to put vary-angle screens on every camera
  • Each camera has its own personality, and Fujifilm chooses whether to implement a selfie screen depending on the main shooting purpose
  • The 3-axis tilt LCD monitor works effectively for still image shooting, so Fujifilm thinks it will continue to be effective for cameras that focus on still images

In my opinion a 3-way tilt screen is superior also for video shooters. The only advantage of fully articulating screens, is if you want to take selfie images or film yourself.

You can read the full summary of the interview in Japanese here (google translated).

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Video Below

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B&H Photo Shipping First Batch Fujinon XF50mm f/1.0 R WR Lenses

Finally! BHphoto has finally started shipping the Fujinon XF50mm f/1.0, as reported also by our Fujifilm X-T member Michael here.

Finally arrived from B & H but my puppy won’t go outside with me to pose.

What a gorgeous dog lens! (sorry, I am a massive dog lover!)

Fujifilm said that the demand for this lens is overwhelming. I guess not all pre-orders will be fulfilled immediately and in fact I hear of some fellow X shooter getting delivery dates well into December. But at least the delivery started, and let’s hope it will proceed fast from now on.