Rumor Update Regarding Fujifilm’s Next XF Lens

From the top of a mountain peak in the Dolomites (see video here) we told you this:

We said no more no less than this.

However, I see the rumor is spreading the wrong way around the internet, so sources have now reached us to out again and would like me to clarify.

So I’ll do it now.

** CLICK HERE to Read the Rest of the Article **

BRIGHTIN STAR Large Aperture Autofocus Lens Coming Soon

Xingyao Optics announced on their Chinese social media that the will launch a Brightin Star large aperture autofocus lens soon.

Given the trend we see from Chinese manufacturers (see below), it is safe to assume that also Brightin Star will offer an X mount version of this lens.

Brightin Star lenses are sold at Amazon here.

via Weibo

Full List of Third Party AF X Mount Lenses
— Available, Coming Soon, Rumored —

** CLICK HERE to Read the Rest of the Article **

DUNE Blockbuster Movie Images taken with Fujifilm X Series APS-C Gear

FR-reader Malcom was going through the book Dune Part 1 – The Photography, and he told me he noticed that lots of images in that book were taken by Chiabella James using Fujifilm X Series cameras.

Chiabella James was also part of the Depth of Field podcast at BHphoto, and in the video (video below starts at 9:54) she talks about the gear she uses.

** CLICK HERE to Read the Rest of the Article **

Sigma CEO:” Fujifilm GFX Users Would be Our Ideal Customers, but so far No Sigma GFX lenses Planed” and Sigma 10-18mmF2.8 DC DN

image courtesy: Phototrend
image courtesy: Phototrend

Sigma & Fujifilm

The French website Phototrend had the opportunity to interview Sigma CEO Kazuto Yamaki.

The Sigma CEO briefly talks about the new Sigma 10-18mm f/2.8 DC DN Contemporary and a mention also goes to the Fujifilm GFX system.

Here is a quick summary mainly of the Fujifilm related stuff:

  • for 2-3 years (during Covid), high-end lenses were very popular
  • recently, perhaps because of inflation, people have begun to look for the right balance between performance, quality and price
  • I think that this trend will be even more marked in the coming years.
  • if the new Sigma 10-18mm f/2.8 would have been designed as an ART lens, it would have been larger
  • but since it is a Contemporary lens, Sigma looked for the right balance between performance, weight and compactness
  • the 10-18 mm uses the camera corrections. This is one of the reasons why we were able to make it compact
  • in camera correction is very effective especially for distortion and vignetting. It is very difficult to see the difference [with an optical corrected lens] on a small image
  • if you print big, then the difference would be more noticable
  • If the lens has vignetting, the bokeh in the shape of a cat’s eye may be exaggerated
  • Thus, if customers are really concerned about the quality of the image, they should also care about the quality of the lens
  • currently no plans to offer lenses for the GFX system
  • GFX users would be ideal customers for Sigma, because they are professional or passionate photographers
  • But Sigma’s engineers are working hard on many projects, and Sigma’s resources are limited
  • making lenses for GFX is a possibility that the Sigma CEO would like to continue to explore
  • but so far no plans for GFX lenses from Sigma

The full interview, that covers much more, can be checked out in French at Phototrend here.