Fujifilm X-T4 Firmware Update Imminent, But…

A source, who uses a nickname (thanks a lot), just contacted me with the information that a firmware update for the Fujifilm X-T4 is imminent.

But before you get too excited about it, let me tell you something.

Fujifilm usually announced major Kaizen firmware updates ahead of their actual release, as it recently happened with the upcoming GFX100 firmware here and the X-S10 firmware here.

In this case, Fujifilm has not pre-announced anything, which is a clear indication that it will be a minor firmware update. So don’t get too hyped about it.

But you know what?

We are still allowed to dream here on FujiRumors, so let us know in the comments which firmware updates you’d like for your X-T4.

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PRICE ATTACK: Fujifilm GFX50SMKII and GF35-70mm for $4,499 (body $3,999 and lens $500)

Let’s recap some if the GFX rumors we shared:

The price of the Fujifilm GFX system is really falling down rapidly, attacking full frame more aggressively than ever.

Soon Fujifilm will offer a GFX camera with a sensor 70% larger than full frame along with a kit lens capable of resolving 100+MP for a price of $4,499 when purchased in a bundle.

Given the direction Fujifilm is so quickly taking with the GFX system, I can see why they see no need to go full frame. We are really reaching a price point, where you can get a high resolution GFX camera plus a lens for a cheaper price than a 50MP full frame body only camera or at the same price of the 45MP Canon R5.

Sure, those FF cameras have other strengths, like super high frame rates and and amazing AF tracking. But if you shoot mostly in single AF and don’t do crtical wildlife or sports photography, the current GFX system is more than capable.

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BREAKING: Fujifilm GFX50S MKII Price Leaked

Ok guys, as usual, when I share a rumor, I am confident that it is correct.

But lately the world has gone crazy and behind the scenes everything changes continuously due lack of parts, cyber attacks, global pandemic, alien invasion and what not.

With that disclaimer out of the way, today I’d like to tell you that, according to our sources, the Fujifilm GFX50SMKII will hit the market with a price tag of $3,999.

If I share it now, it means I am confident that price is not so likely to change anymore. But if that should happen, I will let you know on FujiRumors.

The Fujifilm GFX50SMKII will sport the good old 50MP sensor of current GFX50 cameras, have the same form factor of the GFX100S, it will have IBIS and come in the second half of 2021 (but not on August 27).

That’s all… for now ;).

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Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Regarding the Fujifilm X-H2, we already told exclusively to FujiRumors readers that:

Now, I have read some comments saying that less than $2,500 is still to high for an APS-C camera.

So let’s talk about it and compare it to how much you pay to get other 8K mirrorless cameras on the market today.

With a rumored Fujifilm X-H2 price of less than $2,500, the X-H2 would end up costing about half the price of the Canon EOS R5 or even about 1/3 of the Sony A1 price.

Now, I once wrote an article giving you guys 7 reasons why full frame can’t kill APS-C, and price is one of the reasons.

In fact, if the rumored price is accurate (and I have no reasons to doubt that) the Fujifilm X-H2 will once again prove my point that full frame can only match the price of APS-C cameras by sacrificing features and specs, as we explained making some real life examples here.

I guess that’s also why DPReview, Petapixel & CO consider APS-C is the sweet spot.

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