Fujifilm GFX50R Discontinued, Zero Rumors About GFX50RII and Dreams About GFX100R

It’s over.

According to reports at digitalcameraworld, the Fujifilm GFX50R is now discontinued.

As a huge Fujifilm X-E line lover, the Fujifilm GFX50R would have been my most natural step into Fujifilm medium format.

However, as I don’t switch from X-Trans APS-C to Full Frame because the difference is negligible (and with lots of advantages on the APS-C side, too), I also thought that sure, going from 26 to 50 MP is OK, but at this point I prefer to go all-in and grab a 100 megapixel medium format Fujifilm GFX100S.

If there was a Fujifilm GFX100R, I’d have grabbed that one. But it looks like all I can do is to hope that one day in the future Fujifilm will give us either a Fujifilm GFX100R or an X-T styled GFX100 (as shown in these official Fujifilm prototypes).

But don’t get me wrong.

A camera with a PSAM dial, a dedicated custom settings dial and top LCD is stupidly easy and fast to operate. The total opposite of the original GFX100, which is the only Fujifilm camera I’ve ever hold in my hands where I thought “WTF, need to grab that owners manual“.

But I can’t really fall in love with cameras that are stupidly easy to use, I prefer those who are FUN to operate. Like my X-E or X-T cameras.

So, my wish for the GFX future are a GFX100R and GFX100T. But so far, I have absolutely zero rumors about it. And for the records, I have also zero rumors about a Fujifilm GFX50RII.

Good bye, Fujifilm GFX50R. I was one of the very first people to touch you, back then, at the photokina 2018, where I even illegally smuggled into the fair one day ahead of its official launch to meet you. May your heritage continue to live in the GFX lineup.

Latest Gear:

Fujifilm GFX Evolution: Leaving Perfection for…

ZP productions tested the GFX100S and GF80mmF1.7. He loves both, and owns both.

But there is one note he makes.

He says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases, Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lenses.

In this context, he compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

I’ll make a summary down below of his 17 minutes long video below and would love to hear what you guys think about it.

Video Summary

** CLICK HERE to Read the Rest of the Article **

Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

** CLICK HERE to Read the Rest of the Article **

Top Fujifilm Product 2020 – VOTE NOW

Top Fujifilm Product 2020

There won’t be any more announcements in 2020, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

You find the survey down below.

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Top Fujifilm Product of 2020

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DPRTV Reviews Fujinon GF45-100mm F4 on Fujifilm GFX100

DPReview TV has published their Fujifilm GF 45-100mm F4 OIS review. Here is what they think about it:

  • basic general purpose everyday professional lens
  • it’s rugged and has OIS
  • it’s like a 35-80mm on full frame
  • Chris would like something wider
  • for landscape he prefers the GF32-64mm
  • the 35-80mm full frame rage however gets into portraiture territory, too
  • but overall there is a lot of crossover between the GF32-64mm and the GF45-100
  • what Fujifilm needs to release is something that goes from 20 to 35mm in full frame terms
    [NOTE: FujiRumors leaked an old internal GF lens roadmap, and it showed a GF 20-36mm F3.5-4.5, which would be a 16-30 in full frame]
  • at 100mm he can handhold shots at about 1/30 of a second and still get very good and usable resolution. That’s very impressive
  • build quality feels excellent. Well build high quality lens. The weight is acceptable
  • excellent in containing chromatic aberration. No real chromatic aberration even in high contrast scenes
  • great job in controlling flair issue
  • optically a fantastic lens
  • sunstars are OK, but not great. But that’s classic for zooms
  • bokeh exhibits a little bit of onion rings, maybe a bit harder on the edges of the bokeh balls. Not as much cats eye in the corners wide open as he would have thought he’d get, and completely goes away if stopped down a bit
  • he shot handheld with the Fujifilm GFX100 IBIS, and he got very usable resutls at 1/15 of a second. So Chris is impressed
  • this lens would be awesome also for the Fujifilm GFX50R. It has OIS, and makes it a great walk around lens
  • has linear motor and focus incredibly fast paired with Fujifilm GFX100
  • easily delivers the sharpness you need even on 100 megapixel body
  • very consistent and high sharpness
  • in video, there is a fair amount of focus breathing. But besides breathing, it’s a nice lens for video
  • Chris says it’s still not the most versatile lens for him. He can’t rely just on this lens. He feels he has to take with him some other lens too, like the excellent 23mm prime lens or the 32-64 zoom
  • if you go with larger format zooms, this is a compromise you need to do. You can’t get same focal range easily like you get on a smaller sensor
  • depth of field equivalent of a f/3.2 on full frame. Gives you a lot of nice soft background
  • fantastic general purpose zoom

Fujinon GF 45-100mm f/4: BHphoto, AmazonUS, Adorama, Focuscamera
Fujinon GF 32-64mm f/4: BHphoto, Adorama, AmazonUS
Fujinon GF 23mm f/4: BHphoto, AmazonUS, Adorama
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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