TOP START: Fujinon XF50mmF1.0 Already Best Selling Lens of the Year 2020 on FujiRumors

Is it true?

Is the brand new Fujinon XF50mm F1.0 really selling as good as Fujifilm’s official statement would induce us to believe?

Or is it just a marketing phrase?

It’s hard to say at this point in time. What we know, is that in the past, when Fuji said there is high demand, it really was this way.

We also know that AmazonUS marked the 50/1 as best selling new release for several days (and it’s still high ranked 3 weeks after announcement).

After Fuji’s statement, I was curious to see how this lens was accepted by the FujiRumors community, and see if here in the little FujiRumors world we can confirm or not Fuji’s “high demand” statement.

And here is the fact:

In just a few days, the Fujinon XF50mm f/1.0 already became the best selling lens on FujiRumors of 2020.

And while it surely has the advantage that it’s brand new, hence naturally draws more interest, it’s also true that most of the other Fujinon lenses were on sale throughout the year (and some still are), and yet none of the other lenses (not even the very affordable f/2 Fujicrons or the super-affordable Viltrox 56mm f/1.4) come even close to the XF50mmf/1.0.

Sure, the FujiRumors community is not representative for overall worldwide sales, as people reading this blog are usually serious enthusiast or professional photographers, who know about photography and love its artistic and technical aspects, and are also more willing to invest in higher-end gear.

So, what is a hot item on FujiRumors, is not necessarily a bestseller overall.

But at least regarding the Fujinon XF50mm f/1.0, I think at this point we can confidently say that it had a brilliant start.

Well done Fujifilm, looks like you crafted a winner :).

Fujifilm XF 50mmF1.0 vs Fujifilm 56mmF1.2 Portrait Session Comparion

John Branch has published a video, where he compares the brand new Fujinon XF50mm f/1.0 with the much loved Fujinon XF56mm f/1.2.

Down below are his findings, but keep in mind: the video was filmed BEFORE the important XF50mmF1.0 firmware update.

  • XF50mmf/1.0 has faster autofocus
  • he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
  • he prefers the 50mm focal length over the 56mm
  • XF50mmF1.0 has more contrast and is way sharper than the 56mm

Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.

Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:

My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.

The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.

The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.

In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!

Fujifilm has crafted a massive winner, and initial sales figures seems to confirm it!

Videos

** CLICK HERE to Read the Rest of the Article **

Fujinon XF50mmF1.0 Hits the Stores and More Reviews: Beautiful Sunstars, Autofocus Comparison with XF56mmF1.2 and Samples

The Fujinon XF50mmF1.0 has reached stores all over the world, so probably Fujifilm will be able to start shipping within September 25, despite the unexpected high demand. Remains to see how large the first batch will be. I have the feeling not enough to meet initial demand.

Fujifilm is also preparing your camera, and has just released XF50mmF1.0 support firmware updates for a total of 11 X series cameras.

Hence, for us it’s time to publish a little Fujinon XF50mmf/1.0 roundup.

XF50mmF1.0 Review Roundup

** CLICK HERE to Read the Rest of the Article **

Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released

Fujifilm has released several firmware updates.

Down below you’ll find all the details officially shared by Fujifilm.

The main course of the meal is improved support for the Fujinon XF50mmF1.0 R WR. for “enhanced AF speed and enabling Color Shading Correction to mitigate subtle color casts when images are made at the lens’ maximum F1.0 aperture“.

I wish Fujifilm would specify, which bugs are fixed. For example, as FujiRumors found out for first, the recent X-T4 “minor bug fix” was actually a major one, as it fixed the exposure stepping issue.

Anyway, down below all the details.

Press Release

** CLICK HERE to Read the Rest of the Article **

Is it MADNESS? Selling Fujinon XF56mmF1.2 for XF50mmF1.0 – POLL

In these days I get several emails from FR-readers, asking me if it’s worth to sell their (currently discounted) XF56mmF1.2 to get the brand new XF50mmF1.0.

As usual such a question is not easy to answer.

The best I can do, is to share you my own struggles and thoughts, and hope that there is something among it, that you might find useful for your own decision.

So, here is the thing.

** CLICK HERE to Read the Rest of the Article **