Finally also BHphoto here and AmazonUS here have the Fujinon XF50mmF1.0 in stock.
It looks like after 6 months (and a massive amount of pre-orders), Fujifilm USA was finally able to ship all pre-orders.
And now repeat with me: that “high demand” phrase Fujifilm uses is just marketing, that “high demand” phrase Fujifilm uses is just marketing…
It was just a modest wait of 6 months, but finally a limited number of Fujinon XF50mmF1.0 R WR lenses is in stock at Adorama here and at Moment here.
At the time of this post there are also 5 samples available at AmazonUS here (shipped and sold by Adorama).
BHphoto is still awaiting stock but should follow shortly.
The Fujinon XF50mm f/1.0 is a curious lens for two reasons:
FIRST: It was announced back in September 2020, and until today, it is still very hard to find in stock in USA. Sure, the pre-orders exceeded “by far” Fujifilm’s expectations, said Fujifilm itself. And also here on FujiRumors it was the by very far best selling Fujinon XF lens of 2020, beaten in terms of lens sales only by one very affordable third party option, as you can read here.
The strange thing here is that the Fujinon XF50mmF1.0 is widely available in EU. You can find it in stock for example at AmazonDE, CalumetDE, WexUK, ParkcamerasUK, AmazonUK and more stores. No Idea why there is this discrepancy.
SECOND: The Fujinon XF50mmF1.0 was declared the worst lens of 2020 by DPRTV here due to the lens being soft and showing too much chromatic aberration. But it became clear that opinions would diverge quite a bit. Christoper Forst called it easily the sharpest lens he has ever tested at f/1.0 here, Cameralabs said it has tremendous details from center to corner here, and ephotozine concluded in their technical analysis that the chromatic aberration control is impressive and called this lens “magical” here.
Now, looking at the first and rather enthusiastic customer reviews at AmazonUS here and BHphoto here, we can say there is probably not much wrong with this lens.
That’s the curious case of the XF50mmF1.0: the most loved worst lens ever that is finally easy to get all over the world… unless you live in USA.
The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.
It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.
The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.
Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.
A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.
Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).
The instax system keeps going strong.
I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.
ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.
2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.
