Photokina 2020: Nikon, Leica and Olympus Drop Out! And Where is Fujifilm?

As you know, I have been to photokina two times (2016 report here2018 report here).

Both times it was fantastic, just for the sheer magnitude of the event.

But then, in my opinion, Photokina did an error: they dropped their 2 years cycle and decided to take place every year in May.

I immediately disagreed with decision, and when I said on FujiRumors, that Photokina will now become a smaller, regional show, many in the comments critiqued my idea, saying that Photokina is Photokina, and will always remain the go to place for all manufacturers (and camera vloggers/bloggers).

But at some point I remember even Fujifilm US manager Steve saying that Fujifilm organized big product launches in conjunction with Photokina, but that will be no longer be the case.

Well, turns out I was right… and actually seems to be even worse than I thought.

In fact, Photokina writes:

“We look forward to strong demand and applications from both the new and the classic segments of companies like Canon, CEWE, GoPro, Sony, Panasonic, Kodak Alaris, Sigma, Tamron, Carl Zeiss, Hasselblad, Hahnemühle, Arri, Rode Mikrophones, DJI and Insta360”, says Christoph Werner, Vice President of Koelnmesse. These are contrasted by cancellations, including from Leica, Nikon and Olympus.

Leica, Nikon and Olympus dropped out of the show. That’s a huge loss for Photokina. Especially Leica and Nikon always had massive booths.

Still on board are Sony, Sigma, Panasonic, Canon and others.

And Fujifilm?

Well, the official Photokina press release does not yet mention Fujifilm, neither in the list of companies, who will be present, nor in the list of those, who dropped out. Whatever that means.

FujiRumors at Photokina 2020?

While going to photokina was always a huge fun, I very likely won’t go there in 2020.

In fact, a visit to photokina always comes during my teaching work job, and it has always been cumbersome to change the lesson schedule to be replaced for several days (and once back from photokina, I had to work A LOT to give back the extra hours my colleagues had to work to replace me).

Photokina is no longer Photokina, and I think it’s not worth anymore all the hassle it brings to me and my colleagues at work.

But you know what?

At least I can say, I was still there, when Photokina was still the epicenter of the photography world.

via SonyAlphaRumors via Photokina

Subscribe to our newsletter and join 4,661 other subscribers.
*Please also check your spam folder if you don't get the confirmation mail. And mark the mail as "non-spam" to see the future newsletter.

Viltrox 23, 33 and 56mm f/1.4 Fujifilm X Mount Coming December 2019 with Seriously Aggressive Price Tag

Viltrox

FujiRumors broke the rumor about new  23, 33 and 56mm f/1.4 Viltrox lenses coming already back in May.

Since then, we all waited patiently for more details, and we got the first ones here on this FujiRumors article, as well as additional lens images in this article.

Now Viltrox displayed the lenses at the IBC 2019, adding more detailed information about price and release date – via digitalcameraworld.

All three new Viltrox lenses will be:

  • for sale in December 2019
  • priced around $250

This means it will be even cheaper than their currently only autofocus lens for Fujifilm X mount, the Viltrox 85mm f/1.8 AF.

That’s very aggressive and if they are as good value as the Viltrox 85mm f/1.8 (customer reviews on AmazonUS and on BHphoto), then our beloved Fujinon XF23mm f/1.4, XF 35mm f/1.4 and XF 56mm f/1.2 are getting some good competition.

Down below our specs shared in earlier articles, and for many images of all these lenses (included mounted on Fujifilm cameras), check out this article on FR and the images at digitalcameraworld.

Viltrox 23mm f/1.4 specs

  • aperture range: 1.4 – 16
  • 9 aperture blades
  • 10 groups, 11 glasses
  • filter size: 52
  • weight 250g
  • for sale in December 2019
  • priced around $250

Viltrox 33mm f/1.4 specs

  • aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • filter size: 52
  • weight 270g
  • for sale in December 2019
  • priced around $250

Viltrox 56mm f/1.4 specs

  • aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • filter size: 52
  • weight 290g
  • for sale in December 2019
  • priced around $250

Make sure to follow us on:

LEAKED: This is the FUJIFILM X-Pro3 – Dual Screen and Button Layout (Sketches of X-Pro3 Top, Front and Backside)

Fujifilm X-Pro3

Yesterday, our top trusted Japanese source contacted me, asking if the FujiRumors community would like to get some accurate sketches of the Fujifilm X-Pro3.

I told the source that I was hiking on my mountains and enjoying some local dance tradition show with my wife, so if it maybe can do that on Monday, or I’d have to pass my whole Sunday on the computer.

So, fellow readers, I hope you can understand and apologize me for leaking 24 hours later, but now it’s Monday, and we’d like present to you…

… the Fujifilm X-Pro3! :)

The source just quickly drew the Fujifilm X-Pro3 for us now (100% pencil and paper work due to issues with its graphic drawing tablet).

The rumor storm will continue, so stay tuned on FujiRumors and…

A MUST for X-PRO Lovers

↓ Sketches of X-Pro3 front, back and top ↓

** CLICK HERE to Read the Rest of the Article **

Sirui 50mm f/1.8 1.33x Anamorphic Lens Specs, Price and First Sample Video Shot on Fujifilm X-T3

Sirui 50mm f/1.8 1.33x

FujiRumors already reported about the imminent arrival of the Sirui 50mm f/1.8 1.33x anamorphic lens coming for Fujifilm X.

Cinema5D is at the IBC show in Amsterdam and had the possibility to look closely at it.

In fact, the youtube video above was filmed with Sirui 50mm f/1.8 mounted on the Fujifilm X-T3.

The Sirui 50mm f/1.8 1.33x is the most affordable anamorphic lens on the market, and here are the main specs, shared by Cinema5D:

  • Lens structure: 11 elements in 8 groups
  • Aperture blades: 10
  • Aperture: f/1.8-f/16
  • Sensor coverage: up to APS-C
  • Shooting distance: 0.85m to infinity
  • Focus method: manual focus only
  • Maximum magnification: 1:15.38(V), 1:20.17(H)
  • Filter spec: M67 x 0.75
  • Rotation angle of the focus ring: 143.6°
  • Max. diameter: 68.2mm (2.69″)
  • Diameter of the focus ring: 61.7mm (2.43″)
  • Total length (without lens caps): approx. 106.6mm (4.2″)
  • Weight: approx. 553-562g (1.22-1.24 lbs)
  • Lens mount: Sony FE-mount, FUJIFILM X-mount, M4/3 mount
  • Available in January 2020
  • Price around €700

Don’t forget to:

Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.

FUJILOVE PODCAST

** CLICK HERE to Read the Rest of the Article **