Sigma CEO: “Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols”

Sigma Fujifilm

Just a few weeks ago we reported how the Sigma CEO said that, he would really like to make Fujifilm X mount lenses, but resources are limited and other projects have priority.

And today, in an interview with DPReview, when asked if Sigma is planing to make Fujifilm X mount lenses, Sigma CEO Kazuto Yamaki answered:

“I have [had] many questions about it. I know that some [Fujifilm] customers are wishing for us to make lenses for them. It’s always a matter of priority. We know there are many good customers of the Fuji system and they’re perfectly matched with our ideal customer but [Fujifilm doesn’t] really disclose the protocol between the lens and camera, so we need to do the reverse engineering by ourselves.

It’s a really time-consuming process so we need to prioritize support for Sony E mount, our L-mount system, existing DSLR mounts and Micro Four Thirds.”

DPReview then adds:

“According to Mr Yamaki, the cost of the R&D required is easy to justify for major mounts, where sales are guaranteed. The flip-side, of course, is that for systems with a relatively small market share, and / or a large range of attractive native options already in existence – like Fujifilm X – it’s a trickier proposition.”

Just recently, Fujifilm top manager Toshihisa Iida said here that Fujifilm does not believe they need to share their X mount protocols with third-party manufactures, since Fujifilm offers already lots of glass.

On the other hand, when asked about third parties reverse engineering their lenses, Toshihisa Iida said “I guess that’s good for customers“, which to me sounds like they won’t sue Viltrox for making the Viltrox 85mm f/1.8.

Yes, dear Fujifilm, customers like indeed more lenses!

So please, share those protocols and help even more people to join the X family, by widen your lens offer and open for third parties. Because, as they say, we buy cameras, but we marry lenses. And the more sexy lenses a system has, the more people will buy into and stick with it.

  • read here: SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
  • read here: SIGMA Needs Bigger Fujifilm Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague

Not sure if it mitigates the pain, but you can for example use the Fringer Smart AF adapter, which supports the Sigma 50/1.4 ART, Sigma 85/1.4 ART, Sigma 17-50/2.8 OS, Sigma 50-100/1.8 ART, Sigma 24/1.4 ART, Sigma 135/1.8 ART, Sigma 100-400 and many more.

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Fujifilm X Photographer Shares Fujinon XF 33mm f/1.0 Image on Instagram. Beta Testing Started?

Fujinon XF 33mm f/1.0

Russian wedding photographer and official Fujifilm X photographer Alexey Malyshev (instagram – fujifilm profile) just shared this instagram story, where he publicy asks people to guess which lens is mounted on his Fujifilm X-T3 (or maybe X-T2).

He gave us a hint: it’s not for sale yet.

Easy, this is definitely the Fujifilm Fujinon XF 33mm f/1.0 R WR lens, which is scheduled for 2020 release.

I am not sure, but Alexey posts could indicate that the beta testing program just started, but it could also be just a dummy*. In any case I will follow his instagram now, and in case I see images with razor thing DOF, I will let you know ;).

*UPDATE: Jonas Rask said in the comments to this post it is just a dummy, since it does not mount properly

Would be great if any Russian FR-reader could entirely translate what Alexey wrote in his instagram story [UPDATE: translation came in, thanks. Read below].

“Who can guess what lens it is? If lens will be guessed, I gonna show some new super gun. Hint: It’s not even for sale yet.“

Here on FujiRumors we have discussed the Fujinon XF33mm f/1.0 R WR extensively, for example:

  • read here: Czech store lists Fujifilm Fujinon XF33mm f/1.0 for $3,100
  • read here: Fujinon XF33mm F1.0 R WR: Clutch Focus? Price? AF-speed? and More – Multiple POLLS
  • read here: Fujifilm X-H1 with XF 33mm f/1.0 vs Panasonic S1 with Lumix S PRO 50mm f/1.4 size comparison
  • read here: Fuji Guy Billy explains the Fujinon XF 33mm f/1.0 development challenge
  • read here: Fujinon XF 33mm F1.0 vs XF 35mm F1.4 vs XF 35mm F2 size comparison
  • read here: Is the Fujinon XF 33mmF1.0 too Big? POLL
  • read here: Side by side – Fujinon XF33mm F1.0 vs Fujinon XF16-80mm F4 vs Fujinon XF16mmF2.8
  • read here: tell us why we should buy the Fujinon XF 33mmf1.0

That lens can’t come soon enough!!!

stay tuned on FujiRumors… hot rumors are coming soon ;)

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Fujifilm X-H1 Body Marked as Discontinued. Only Grip Kit Sold from Now On. No Fujifilm X-H2 on the Horizon

UPDATE: Our sources quickly contacted us and said the Fujifilm X-H1 will only be sold as a grip kit from now on

The Fujifilm X-H1 body is now marked as discontinued at BHphoto.

You can still find the X-H1 available bundled with the vertical grip, though.

Other stores, like Adorama, have the Fujifilm X-H1 body still in stock.

Now I hear you say, that the Fujifilm X-H2 is around the corner. Of course I am investigating, and I think I can post an update about the Fujifilm X-H2 pretty soon.

But for now all I can say is: no, there ain’t going to be a Fujifilm X-H2 anytime soon, as we already told you here.

Thanks for the anonymous tip ;)

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Customer Service Compared: Fujifilm keeps up with Canon, Sony is Worst – How Good is the Fuji Service in Your Country? (POLL)

Tony Northrup investigated in a poll, which camera service is the best. The results:

  1. Olympus: 90.5% satisfaction
  2. Canon: 84.6% satisfaction
  3. Fujifilm: 84.6% satisfaction
  4. Nikon: 80.5% satisfaction
  5. Sony: 70.6% satisfaction

Speaking of Fujifilm service…

I am curious to know how satisfied you are with the service in your country.

According to feedback I got so far, I have the impression that the service in UK is probably the best in the Fujifilm world. But I also hear stories that are pretty frustrating coming from other countries.

In order to let Fujifilm know, I decided to launch a poll, which might help them to see, where there is still room for improvement.

Of course I can’t include all countries, so I will select the top 10 countries amongst FujiRumors readers.

NOTE: I have just been informed that Fuji professional service (FPS) has been launched also in Australia. Register here

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Your Fuji Support Poll

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