Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

EXCLUSIVE: No New Fujifilm GFX Camera Coming in 2020. We have to Wait until 2021 – Trusted Source

Fujifilm GFX

Hey folks!

I have a very important update for you.

I recently got dozen of emails of worried people, who were about to order a Fujifilm GFX 50S/R camera.

The reason?

Everybody thought, that the last mysterious registered camera, the FF190003, would be a GFX camera, and hence they would buy gear that would be about to be replaced.

But after FujiRumors unveiled them all (X-T4, X-T200 and X100V), they proceeded with their order.

With the name of all imminent cameras leaked, everybody came to the logical conclusion, that there are no GFX cameras that are close to releasing.

But I am here today to tell you it is actually worse than that!

Thanks to our trusted sources, I am now able to tell you, that there will NOT be ANY new Fujifilm GFX camera in 2020!

I believe that the Fujifilm GFX has a enormous potential and if developed at a proper pace, could be a fantastic alternative to all other camera systems out there.

By waiting so long with new GFX cameras, the risk is that Fujifilm could miss the boat and lose the momentum that is bringing so many full frame shooters into the GFX system.

But let’s try to see things positive:

  • if you purchase a GFX now, you can be sure you won’t be surprised by any successor in 2020
  • the long wait could mean that Fujifilm does not want to offer a minor MKII upgrade, but something more substantial
  • Fujifilm could free up resources to put into the development of Fujinon GFX lenses

Anyway, in 2020, the Fujifilm GFX camera lineup will still consist in:

So this will be the first year, where we do not get a new Fujifilm GFX camera.

ALPA XO and Switar Cine Primes for Fujifilm GFX100 Released

ALPA has started delivering the ALPA XO for Fujifilm GFX100 to customers, and you can purchase it with a 10% discount until the end of January.

They also launched the ALPA Switar Cine Primes.

For more information check out:

Introducing ALPA XO

we now bring you ALPA XO – the Exoskeleton for the FUJIFILM GFX100. XO is not just a simple cage, but a complete and professional ecosystem.

ALPA Switar Cine Primes

ALPA is reviving a historical and style-forming brand in the field of cinematography: Introducing the unique ALPA SWITAR Cine Primes, the formerly well-known brand for the 16 mm format now plays in the top league of large sensor formats. The comfortable image circle of 70 mm offers more than enough reserves for all digital cine sensor formats known today. It can also be used with the Fujifilm GFX100 and the ALPA Platon without plenty of reserve. No problem for ALPA Switar Cine Primes. We plan to expand the line from 35 to 210 mm (comparable to a 21 – 127 mm on ALEXA MINI) with a super-wideangle lens of 24 mm and a 120 mm Macro.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

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Fujifilm GFX100 Finally In Stock after a Modest Wait of 6½ Months

The Fujifilm GFX100 is now in stock at Adorama and very soon also at B&H Photo and AmazonUS.

On Adorama you can save up to $200 if you purchase the Fujifilm GFX100 with:

FujiRumors told you that the demand for GFX100 cameras tripled Fuji’s (already optimistic) forecast, and Fujifilm managers later on said here that the demand was “more than twice” what they expected. But nevertheless, the wait for the GFX100 (as well as other gear, such as the 16-80 lately) was simply too long.

GFX Community

USA GFX100 In Stock Check

EU GFX100 In Stock Check