Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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RUMOR: Next Fujifilm GFX with 102 Megapixel (not Monochrome) and Much Smaller than Fujifilm GFX100

A few days ago we told you that the next Fujifilm GFX will be launched in early 2021.

Rarely I have received so many emails after a rumor, like it was with this one, which is a great sign, as it means the interest among the FR-community is huge for a GFX successor.

I also received a bunch of emails of FR-readers, telling me that this would be a monochrome GFX, which is absolutely not correct, hence here is an update to the rumor, that will set things right.

The next Fujifilm GFX will have the same sensor of the current Fujifilm GFX100, hence a 102 megapixel backside illuminated Bayer sensor with full phase detection coverage. Which still today is basically the state of the art when it comes to sensor technology.

Also, it will be much smaller than the current Fujifilm GFX100.

If you are a GFX lover, make sure to stay tuned on FujiRumors, and also to join our facebook group below. You’ll be the first to know more about the new GFX camera.