Fujifilm Manager: “APS-C Limit is Not 26 Megapixel. Fujifilm GFX100 will Amaze You. AI Within 3 Years. Shooting Style Over Specs”

Pixel Village, who recently gave us some insights from the Fujifilm factory in Japan, now published their interview with Fujifilm manager Toshihisa Iida, Jun Watanabe and Keitaro So.

It’s a 33 minutes long video that I have summed up below for those of you, who are in a hurry right now.

Style vs Specs

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Fujifilm Will Soon Announce Two Large Format Cine Lenses “Premista”

Nokishita just leaked the first images of the Fujinon 80-250 and 28-100 large format cine lenses.

These could be the Fujifilm GFX medium format cine lens version of Fujifilm’s APS-C Fujinon MKX 18-55mm T2.9 and Fujinon MKX 50-135mm T2.9.

We remind you that the Fujifilm GFX 100 medium format camera will shoot 4K video.

Since the images have now been leaked, I expect the announcement of the new Fujinon premista lenses to happen within just a few weeks.

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Product Images

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Fujifilm Manager: “Full Frame? Users Want Choice, and We Chose APS-C and MF. Smaller IBIS Needed”

Fujifilm Manager Interview

Just yesterday DPReview published their Fujifilm CP+ interview, with lots of interesting topics to discuss. Make sure to check it out here (including the hundreds of comments).

Now the Thai youtube channel กล้องกล้วยกล้วย interviewed Fujifilm manager Mr. Makoto Oishi.

It’s a 49 minutes interview in Thai and constantly translated into English. Too cumbersome and no time? Don’t worry, it’s all summed up down below for you :)

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DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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