Fujifilm Manager: GFX 100 Full Sensor PDAF, no Crop 4K@30p. Engineer who Developed Velvia Film now Develops Film Simualtions

Fujifilm GFX

Hugh Brownstone had a half an hour chat with Fujifilm manager Justin Stailey. It’s an interesting and relaxed talk at a glass of beer, I invite you to check out here.

For those in a hurry, here are some key points from what the Manager says:

Fujifilm GFX 100

  • 100 MP sensor
  • IBIS, because 100MP is sensible to vibration
  • 4K @ 30P with full sensor readout (no crop). No pixel binning. It’s gonna be compressed in some shape or form
  • price under/around $10,000
  • 100% phase detection coverage, but lenses with lots of glass are heavier to move, so it’s never going to have as fast AF as APS-C
  • coming first half 2019

Fujifilm Color Science

  • metric color is different from memory color. Velvia was designed to make things look the way your mind remembers it (memory color). It’s interpretation, it’s how your brain sees it versus what was really there
  • one of the long time Japanese engineers at Fujifilm responsible for Velvia film simulation development, did actually also develop Velvia film in the past

Mixed Talk

  • new age of mirrorless is starting, since more player are in the market. The acceptability of mirrorless has increased now. Fujifilm focuses on what they do best, APS-C for sport, action and video, and Medium Format for portrait and fashion
  • pixels on GFX 50R and GFX 50S are bigger than full frame. Bigger pixels capture more light
  • sensor, lenses, processor, color science, the whole package
  • he does not like that photokina will take place every year in spring, right after CP+. A 2 years circle was better and Fujifilm has organized their announcements also according to photokina
  • just because we announced X-T3, it does not mean that the X-T2 is worst now. Photographer makes more difference than the gear
  • some dealers in USA already make more than 50% revenue by selling mirrorless

Hugh Brownstone youtube – Fujifilm GFX 50R hands on and first thoughts

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Fujifilm GFX 50R: The Everyday Medium Format gets First Looks, Autofocus Tests and Size Comparisons

Fujifilm GFX 50R

I just came home from another busy day at Photokina, and I played again around with the Fujifilm GFX 50R. It’s a really fine camera, and my GAS goes strong, but $4,500 still make it out of my reach. So my money is safe (I think :) ).

For rangefinder guys like me, the Fujifilm GFX 50R is surely more fun to use than the GFX 50S, also on the streets and for daily documentation of life.

Kevin Mullins and Jonas Rask also said on their live talks at Photokina, that the Fujifilm GFX 50R is a medium format they enjoy to pick up and carry around for daily shooting, much more than a bulkier Fujifilm GFX 50S, which is definitely a wonderful tool for professional work, but not as “casual” as the Fujifilm GFX 50R.

So keep in mind that performance is just the same of Fujifilm GFX 50S. What the real difference is, is the shooting experience. So I will share a few reviews down below, but none will tell you how the Fujifilm GFX 50R feels in your hands.

Fujifilm GFX 50R: BHphoto (save up to $2,800), Adorama, AmazonUS

Blog Posts

  • optyczne.pl (translation) – first look with size comparison to GFX 50S and X-E2s. Down below a live view AF demo they shared on youtube
  • camerajabber – Fujifilm GFX 50R review: In pictures

Videos

optyczne youtube – GFX 50R Live View

engadget youtube – Fujifilm GFX 50R and GFX 100 First Look

SUPER FULL FRAME Fujifilm GFX 50R First Look and GF 50mmF3.5, 100-200mm F5.6, 45-100mm F4 Images

SUPER FULL FRAME

One thing I liked form the Fujifilm GFX 50R and GFX 100 live stream announcement, is that Fujifilm asked what full frame means.

“Full” indicates that some kind of limit is reached. So what is the Fujifilm GFX system? Well, then Fuji calls it a “super full frame” ;)

And just for fun I will tell you this: in German we often refer to “full frame” as “Kleinbild“, which means “small frame“, because it’s smaller than… guess what?… you got it, medium format!

So what now, is full frame actually a small frame?

In order to end the confusion, I will tell you this: every system is “full frame”. Fuji’s APS-C system is conceived and designed for APS-C, and so is their MF system. M43 is build around the M43 sensor and so forth.

Whatever you hold in your hands right now, from an iPhone to Phase One, it’s “full frame”.

Fujifilm GF Lenses

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Fujifilm Manager Says GFX 100 is Coming with 4K video 4:2:0 10 bit Internal Recording in First Half 2019 for about $10,000

Fujifilm GFX 100

Cinema5D interviewed a Fujiflm manager about the Fujifilm GFX 100S concept. You can see the full video here and blog post here.

Key points:

  • GFX 50R and GFX 50S main difference is the look and size
  • Battery and shutter design allowed for smaller design on GFX 50R
  • Fujifilm GFX 100: 4K, 10bit internal recording
  • currently under hard development, available first half 2019 (as we told you here)
  • 4K video 4:2:0 10 bit internal, and 4:2:2 via HDMI
  • around $10,000
  • IBIS (as we already told you in December 2017)
  • GFX and X is enough, no Full Frame