DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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Capture One 12.0.2 Adds Support for Fujifilm X-T30 and Many Fujinon XF Lenses

Capture One 12

Capture One 12.0.2 just added support for Fujifilm X-T30 and many Fujinon XF lenses (finally!).

Capture One was traditionally very slow when it came to support new Fujifilm cameras. Well, this has definitely changed for the better :).

Fujifilm Camera / Lens Support

Capture One 12 Buying options

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PhaseOne Managment Corrects: “Fujifilm GFX Support? We Have Not Yet Decided. It Depends on the GFX Market Impact”

Just recently I told you, how Phase One said that they will not support the GFX, since it’s a competitor to their core business.

Today I have an update for you. Phase One Support partially rectified this statement and now says:

“It seems I may have spoken too quickly based on old policies. Product management has recently informed me that no decision has been made on this camera and instead they are weighing the market impact on each camera regardless of format.”

Phase One Says Capture One Won’t Support the Fujifilm GFX: “It’s a Direct Competitor of Our Core Business.”

A Fujifilm GFX facebook member asked Phase One, if they are going to support the Fujifilm GFX. Phase One answer was clear:

“It is unlikely that we will support the Fuji GFX 50s – we have a long standing policy of not providing support to direct competitors of our core business.”

Capture 1 also does not support all other Medium Format cameras that are not produced by Phase One, and they already said they won’t support the Hasselblax X1D either. So let’s hope somebody in the Fujifilm community will figure out a fix for that, just like Pentax users did with capturefix, which allows them to work with Pentax 645 files in C1.

With that said, I hope that Capture One will at least work on better support for Fujifilm X-series cameras (especially X-TransIII cameras). We still have no lossless RAW support, no metadata support, no official film simulations, – X-Pro2/T2 no lens correction possible (raw files)…