Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

EXCLUSIVE: No New Fujifilm GFX Camera Coming in 2020. We have to Wait until 2021 – Trusted Source

Fujifilm GFX

Hey folks!

I have a very important update for you.

I recently got dozen of emails of worried people, who were about to order a Fujifilm GFX 50S/R camera.

The reason?

Everybody thought, that the last mysterious registered camera, the FF190003, would be a GFX camera, and hence they would buy gear that would be about to be replaced.

But after FujiRumors unveiled them all (X-T4, X-T200 and X100V), they proceeded with their order.

With the name of all imminent cameras leaked, everybody came to the logical conclusion, that there are no GFX cameras that are close to releasing.

But I am here today to tell you it is actually worse than that!

Thanks to our trusted sources, I am now able to tell you, that there will NOT be ANY new Fujifilm GFX camera in 2020!

I believe that the Fujifilm GFX has a enormous potential and if developed at a proper pace, could be a fantastic alternative to all other camera systems out there.

By waiting so long with new GFX cameras, the risk is that Fujifilm could miss the boat and lose the momentum that is bringing so many full frame shooters into the GFX system.

But let’s try to see things positive:

  • if you purchase a GFX now, you can be sure you won’t be surprised by any successor in 2020
  • the long wait could mean that Fujifilm does not want to offer a minor MKII upgrade, but something more substantial
  • Fujifilm could free up resources to put into the development of Fujinon GFX lenses

Anyway, in 2020, the Fujifilm GFX camera lineup will still consist in:

So this will be the first year, where we do not get a new Fujifilm GFX camera.

“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

The GFX Community

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New Fujifilm Camera with CFexpress Cards Coming mid-late December, Says ProGrade Digital

Fujifilm CFexpress High End Camera

Now that’s interesting! :)

Prograde Digital, manufacturer of the brand-new and ultra-fast CFexpress Cards, has hinted a new Fujifilm camera featuring CFexpress card within 2019. Here is what they say (screenshot below):

Final ship date for CFexpress memory cards remains dependent on camera dn device manufacturers release of CFexpress compatible firmware. Prograde Digital is working closely with device manufacturers to coordinate CFexpress memory card launch with the release camera firmware upgrade.

Current estimated from Nikon, Canon and Fujifilm indicates mid/late December 2019 timeframe for CFexpress compatible cameras.

Now, we know that the Nikon Z series and Panasonic S1 series will be made CFexpress compatible via firmware update. So I guess that’s what Prograde Digital refers to in the first part.

However, what belongs Fujifilm, there is currently no CFexpress compatible X/GFX series camera, so no firmware will help here.

So this would mean that a new camera should come, and evidently it would be a high end camera, as it would sport the super fast CFexpress cards.

The brand new CFexpress cards are based on the same design of XQD cards, but they are over 3 times faster and are said to become the standard in the future, especially for high resolution internal RAW video recording, which is something Fujifilm managers here said they are working on.

If you want to know more about CFexpress cards, check out this CFexpress overview at B&H Explora.

FujiRumors says…

As you know, Fujifilm has registered 3 cameras in the last few months. The first two were the Fujifilm X-A7 and the Fujifilm X-Pro3. The third camera, the FF190005, has been registered back in October, and has not yet leaked.

As we told you back in August, it can take up to 6 months for Fujifilm to release a camera after it has been registered.

However, I have not heard of any new camera coming in 2019, so my personal take is that, if something comes, then it will be sometimes next year.

Follow FujiRumors on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

BH Explora – CFexpress, the Next Serious Media Format

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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