Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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RUMOR: Next Fujifilm GFX with 102 Megapixel (not Monochrome) and Much Smaller than Fujifilm GFX100

A few days ago we told you that the next Fujifilm GFX will be launched in early 2021.

Rarely I have received so many emails after a rumor, like it was with this one, which is a great sign, as it means the interest among the FR-community is huge for a GFX successor.

I also received a bunch of emails of FR-readers, telling me that this would be a monochrome GFX, which is absolutely not correct, hence here is an update to the rumor, that will set things right.

The next Fujifilm GFX will have the same sensor of the current Fujifilm GFX100, hence a 102 megapixel backside illuminated Bayer sensor with full phase detection coverage. Which still today is basically the state of the art when it comes to sensor technology.

Also, it will be much smaller than the current Fujifilm GFX100.

If you are a GFX lover, make sure to stay tuned on FujiRumors, and also to join our facebook group below. You’ll be the first to know more about the new GFX camera.

Hungry for Fujifilm X-H2, Visions for X-T5, Hopes for X80, Modular Fujifilm GFX, Monochrome and More – FR Readers Wishlist Corner

Fujifilm Wishlist Corner

In response to the terrific response to our first FR-readers wishlist corner article and the massive feedback I have received via email by fellow Fuji X/GFX shooters, here is the second episode of this series.

This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.

As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.

The Hunger for X-H2

It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.

The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.

The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.

And yet, there is absolutely nothing wrong with the Fujifilm X-H1, which, I remind you, snapped the top winning image at the World Press Photo awards.

I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.

Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!

What’s Next?

Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.

Have a wonderful weekend,
Patrick

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Wishlist Roundup

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