Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

** CLICK HERE to Read the Rest of the Article **

DPReview TV Fujifilm GFX100S Review

DPRTV published its Fujifilm GFX100S review.

  • compact nature for street and travel photography to use without tripod thanks to IBIS
  • handling is excellent, great grip
  • lightweight and compact camera
  • lenses can get bulky
  • he prefers it over the GFX100 body
  • he likes that GFX100S has no integrated grip. Should be as compact and small as possible
  • he likes the customizability
  • he loves the AF-ON position, but does not feel like a solid press
  • EVF is not bad, but not on GFX100 level
  • 85fps EVF refresh rate in boost mode is good for stills. For sports and action better reduce the EVF refresh rate
  • 3 way tilt screen is nice on a tripod
  • top LCD is very customizable too
  • nostalgic negative has nice subtle warm tones
  • the 100 mepapixel justifies the higher cost over full frame, crazy resolution and tons of dynamic range
  • 14bit RAW and 16bit RAW difference is negligable. Better shoot 14bit and have a snappier camera
  • pixel shift multishot gives 400MP images. But it’s fairly slow to take all 16 images. It’s hard to take advantage fully of it. You can’t look at the final result in camera (it’s like this also on Sony)
  • IBIS: with GF110mmF2 he can get full resolution images at 1/125th shutter speed. Even at 1/80th IBIS can work great. With a 30mm lens he can get great results at 1/30th
  • best AF on any medium format camera. Tracking works pretty well, but you can compare it to APS-C or FF. Autofocus is also lens dependent. Some zooms work faster than the GF110mm.
  • face/eye detecion is quite effective
  • with lenses like the GF80mmF1.7 you get very shallow DOF, so a good eye AF matters
  • Video: works better than GFX100. Longer time before overheating and better IBIS
  • ProRes RAW: you have control over ISO and exposure adjustment, but not on white balance adjustment
  • GFX100 had bad lag when using an external recoder in RAW video. GFX100S is much better. And you can use EVF and LCD while outputting RAW on the GFX100S
  • very capable medium format camera for video
  • favorite medium format camera he ever used
  • GFX100S does what the GFX100 can do for a lower price and smaller body
  • GFX100 is hard to justify now that the GFX100S exists

In short: the GFX100S is amazing :)

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Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More – The Best of March

Here are the most read articles on FujiRumors for March 2021.

It was a month full of breaking rumors, so while this is a top 10 articles for the previous months, it also serves well as a summary of the most important you should not have missed.

  1. Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. Top 5 Forgotten Fujinon X Mount Lenses
  3. Fujinon XF33mmF1.4 R WR Coming 2021
  4. New Firmware Updates for Fujifilm X-T3, GFX50S and GFX50R Released (and for X-T4 Coming Soon)
  5. Why the Fujinon XF33mmF1.4 R WR is not the XF35mmF1.4 MK II
  6. Fujifilm GFX50S MKII Coming 2021 with Same 50 Megapixel Sensor of GFX50S
  7. Fujifilm Manager Interview: Future X/GFX lenses, Autofocus Improvements Coming, X-Trans Benefits, Beyond Full Frame and More
  8. Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware
  9. The Royal Choice – Kate Middleton Shoots Fujifilm :: The Leica Choice – Leica Store Films Q2 Monochrom Presentation with Fujifilm and More
  10. RUMOR: Fujinon XF18mmF1.4 R WR with 62mm Filter Size

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RAW FILE CONVERTER EX 3.0 Adds Fujifilm GFX100S and X-E4 plus MacOS Big Sur Compatibility

Fujifilm has released a software update for RAW FILE CONVERTER EX 3.0 (Windows and Mac)

The software update Ver.8.1.8.0 incorporates the following issues:

  1. Applicable model for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” is added.
    Applicable Model : FUJIFILM GFX100S, X-E4
  2. [for Mac only ]Compatibility with macOS11 Big Sur is added. (Rosetta 2)
  3. Fix of slight defects.

You can download the latest version fo RAW FILE CONVERTER EX 3.0 here.

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