Fujifilm Releases Firmware Updates for Fujifilm GFX100 (Pixel Shift), GFX50S and GFX50R

Fujifilm has release firmware updates for Fujifilm GFX cameras, which include the long promised pixel shift firmware for GFX100.

Fujifilm GFX100 firmware 3.00 – download here
– New features guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

The firmware update Ver.3.00 from Ver.2.01 incorporates the following issues:

  1. Pixel Shift Multi-Shot function is added.
    In the Pixel Shift Multi-Shot mode, the camera takes a series of 16 RAW images and by using in-body image stabilization(IBIS), moves the image sensor to get a high-resolution and real color* image. The multiple images are then combined to create a Digital Negative (DNG) RAW file using the FUJIFILM Pixel Shift Combiner software.
    * real color : As a pixel of an image sensor has one color filter from red, green or blue, we cannot detect the real color for the pixel. We need to interpolate the other colors from the surrounding pixel data for that pixel. This is called the demosaicing process. In case of Pixel Shift Multi-Shot photography, we can receive red, green and blue data for every pixel position. This means we receive real color information when using Pixel Shift Multi-Shot mode and the demosaicing process is not necessary.
  2. Ratings to images recorded in the [Jpeg + RAW] mode are applied to both Jpeg and RAW files.
  3. The phenomenon is fixed that in a multiple-flash shooting where the EF-X500 is used as a commander, flashes in some groups sometimes don’t fire correctly. Also in case the EF-X500 is used as a commander and the EF-60 as a remote flash, upgrade the camera firmware to the latest version.
  4. Accuracy of the Eye AF function for the front eye is improved
  5. Fix of minor bugs.

Fujifilm GFX50R firmware 2.10 – download here
The firmware update Ver.2.10 from Ver.2.01 incorporates the following issues:

  1. Ratings to images recorded in the [Jpeg + RAW] mode are applied to both Jpeg and RAW files.
  2. The phenomenon is fixed that in a multiple-flash shooting where the EF-X500 is used as a commander, flashes in some groups sometimes don’t fire correctly. Also in case the EF-X500 is used as a commander and the EF-60 as a remote flash, upgrade the camera firmware to the latest version.
  3. Accuracy of the Eye AF function for the front eye is improved.
  4. Fix of minor bugs

Fujifilm GFX50S firmware 4.10 – download here
The firmware update Ver.4.10 from Ver.4.01 incorporates the following issues:

  1. Ratings to images recorded in the [Jpeg + RAW] mode are applied to both Jpeg and RAW files.
  2. The phenomenon is fixed that in a multiple-flash shooting where the EF-X500 is used as a commander, flashes in some groups sometimes don’t fire correctly. Also in case the EF-X500 is used as a commander and the EF-60 as a remote flash, upgrade the camera firmware to the latest version.
  3. Accuracy of the Eye AF function for the front eye is improved.
  4. Fix of minor bugs

Happy download :)

Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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BREAKING: Fujifilm GFX100 Pixel Shift Firmware coming in Late November

A long wait is going to end very soon.

  • October 2018 – FujiRumors shares the first rumor about pixel shift on GFX100
  • March 2019 – FujiRumors confirms the pixel shift rumor, but also says it won’t be ready for GFX100 launch
  • July 2019 – FujiRumors confirms once again: pixel shift will come for sure, but later

Still people where sceptical about my rumors. But all doubt was finally dissipated when Fujifilm officially announced the pixel shift firmare in Februaruy 2020.

And today I can tell you that the long wait will soon been over.

I have been informed by trusted sources (thanks), that the Fujifilm GFX100 pixel shift firmware will be released in late November.

The new pixel shift multishot feature will take 16 images, shift the sensor using IBIS and finally combine all images into one monstruous 400 megapixel file that will send your files into crop-heaven!

The very same second the firmware will go live, you’ll read about it here on FujiRumors. So definitely stay tuned on FujiRumors.

The GFX Community

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Top 10 October Posts: New Fujifilm GFX100 Rumors, New Firmware, Fujifilm X-E4 Rumors, X-S10 Attack on SONY, New Roadmap & More

So, here are the top 10 posts for October.

  1. Fujifilm X-S10 rumors (several posts with the top 3 being the leaked images, the layout explanation and the press release)
  2. New Firmware for Fujifilm X-T3 and X-H1 Released
  3. RUMOR: New Fujifilm X Lens Roadmap Coming Soon
  4. Next Fujinon X Mount Roadmap to Include Fujinon XF 18mmF1.4 WR
  5. Fujifilm X-E4 Coming in First Quarter 2021
  6. Fujifilm X-S10: Attack on SONY (& Co), Why it is NOT an X-T40/X-H10
  7. Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?
  8. Next Fujifilm GFX with 102 Megapixel (not Monochrome) and Much Smaller than Fujifilm GFX100
  9. IBIS COMPARISON: Fujifilm X-S10 vs X-H1 vs X-T4 – Smarter Wiring, 30% Smaller Side by Side with Older IBIS Units
  10. New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Bonus Posts You Should not Have missed:

  1. Fujinon XF70-300mmF4-5.6 vs XF55-200mmF3.5-4.8 vs XF100-400mmF4.5-5.6 vs XC50-230mmF4.5-6.7
  2. SIZE COMPARISON: Fujinon XF18mmF1.4 vs XF16mmF1.4 vs XF23mmF1.4
  3. Fujinon XF Wildlife Photography Lenses Needed, Base ISO 100, Firmware Wishes and More
  4. Good Bye, X-T1: I Sold my Fujifilm X-T1 Today – About Love for Dials and the Story Behind my Favorite X-T1 Image
  5. The X-Pan Rebirth of Fujifilm X-Pro1

Stay tuned for more fun coming in November ;).

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Laowa 15mm f/4.5 Zero-D Shift Lens Announced – Works on Fujiflm GFX with ± 8mm Shift

As we reported already back in back in March here that Laowa will launch a new Laowa 15mm f/4.5 Zero-D shift lens.

Now the lens has been officially announced. It works also on Fujfilm GFX with the ability to shift ± 8mm with no vignetting. Keep in mind you’ll need an adapter to make it work on the GFX.

You can access the official product page here, where you can check price, specs see sample images and more.

Some key features:

  • World’s widest shift lens
  • ±11mm shift amount (± 8mm on Fujifilm GFX with no vignetting as you can see from samples on official product page)
  • Large image circle
  • Zero-Distortion
  • High Image Quality
  • Extremely close focusing distance
  • 10-pin sunstars

Pre-order options:

  • Laowa 15mm f/4.5 Zero-D Shift:
    – Venus Optics (available for pre-order with fastest shipping)
    – BHphoto (coming soon)
    – AmazonUS (coming soon)
    – Adorama (coming soon)

Down below a few more details:

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