New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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Holy Crop: Fujifilm GFX100 Pixel Shift Multishot Coming via Firmware Update

GFX100 image in normal mode... imagine what will happen when you quadruple the resoultion ;)
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.

Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.

They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).

I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.

Holy crop… 400 megapixel.

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Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

EXCLUSIVE: No New Fujifilm GFX Camera Coming in 2020. We have to Wait until 2021 – Trusted Source

Fujifilm GFX

Hey folks!

I have a very important update for you.

I recently got dozen of emails of worried people, who were about to order a Fujifilm GFX 50S/R camera.

The reason?

Everybody thought, that the last mysterious registered camera, the FF190003, would be a GFX camera, and hence they would buy gear that would be about to be replaced.

But after FujiRumors unveiled them all (X-T4, X-T200 and X100V), they proceeded with their order.

With the name of all imminent cameras leaked, everybody came to the logical conclusion, that there are no GFX cameras that are close to releasing.

But I am here today to tell you it is actually worse than that!

Thanks to our trusted sources, I am now able to tell you, that there will NOT be ANY new Fujifilm GFX camera in 2020!

I believe that the Fujifilm GFX has a enormous potential and if developed at a proper pace, could be a fantastic alternative to all other camera systems out there.

By waiting so long with new GFX cameras, the risk is that Fujifilm could miss the boat and lose the momentum that is bringing so many full frame shooters into the GFX system.

But let’s try to see things positive:

  • if you purchase a GFX now, you can be sure you won’t be surprised by any successor in 2020
  • the long wait could mean that Fujifilm does not want to offer a minor MKII upgrade, but something more substantial
  • Fujifilm could free up resources to put into the development of Fujinon GFX lenses

Anyway, in 2020, the Fujifilm GFX camera lineup will still consist in:

So this will be the first year, where we do not get a new Fujifilm GFX camera.

ALPA XO and Switar Cine Primes for Fujifilm GFX100 Released

ALPA has started delivering the ALPA XO for Fujifilm GFX100 to customers, and you can purchase it with a 10% discount until the end of January.

They also launched the ALPA Switar Cine Primes.

For more information check out:

Introducing ALPA XO

we now bring you ALPA XO – the Exoskeleton for the FUJIFILM GFX100. XO is not just a simple cage, but a complete and professional ecosystem.

ALPA Switar Cine Primes

ALPA is reviving a historical and style-forming brand in the field of cinematography: Introducing the unique ALPA SWITAR Cine Primes, the formerly well-known brand for the 16 mm format now plays in the top league of large sensor formats. The comfortable image circle of 70 mm offers more than enough reserves for all digital cine sensor formats known today. It can also be used with the Fujifilm GFX100 and the ALPA Platon without plenty of reserve. No problem for ALPA Switar Cine Primes. We plan to expand the line from 35 to 210 mm (comparable to a 21 – 127 mm on ALEXA MINI) with a super-wideangle lens of 24 mm and a 120 mm Macro.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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