Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa

FUJIFILM GFX 50R and X-T30 crowned Winners at the 2019 TIPA World Awards

 

Tipa Awards 2019

We already questioned a few times, if these awards make sense, by disclosing how the award business works. But for some reason many Fujifilm X and GFX still rejoice when they read about Fujifilm winning an EISA, TIPA or whatever else award.

So I don’t want to be the spoilsport here, let’s just ignore it all and rejoice once again :).

Oh, and btw, don’t take any award seriously, that does not assign a price to the stellar FUJIFILM XF 200mm f/2 R LM OIS WR.

Here are all the winners:

Cameras

Lenses

Other Awards

The Fujifilm winners:

  • X-T30
  • GFX 50R

Press Release

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