Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Fujifilm X-S10 New IBIS Small Enough for Fujifilm X-E4?

Recently FujiRumors broke the rumor about the Fujifilm X-E4 to come in early 2021.

The rumor triggered a stunning number of 230+ comments, and many of them are, as to expect, speculations and wishes about the features of the Fujifilm X-E4.

One of the hot topics was if the X-E4 has IBIS or not.

At this point in time I do not know the answer to this question.

All I could do is to try to imagine if the new smaller IBIS of the Fujifilm X-S10 would fit in the small body of the Fujifilm X-E3.

So I searched long on the internet, until I found a nice and clear technical Fujifilm official sketch of the Fujifilm X-S10 IBIS.

Based on that sketch, I was able to virutally mount the IBIS unit of the X-S10 with high accuracy on the Fujifilm X-E3.

The result is clear: it fits!

And not only it fits, but it seems that it would leave still enough room for the other components, as it would not take away precious space to the EVF, the battery compartment, etc.

Again, I have no idea if the Fujifilm X-E4 will have IBIS (and if anyone out there knows the answer to this question, feel free to let me know via fujirumor@gmail.com or via personal message on social media).

But it certainly looks like if Fujifilm wanted, they could squeeze IBIS into the Fujifilm X-E4, of course provided that the X-E4 keeps the body size of the X-E3 and doesn’t make the X-E4 much smaller than the current X-E3, which is another thing I have no idea of (if X-E4 will have same size of X-E3).

So, there is still a lot we have to find out about the Fujifilm X-E4, and if you are interested, then you should definitely follow FujiRumors.

With all that said… take care, share love, take pictures and see you soon in the next article.

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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DON’T PANIC: Fujinon XF27mmF2.8 MK II will NOT be on Next X Mount Roadmap, but it Will 100% Come with Fujifilm X-E4

Hey guys!

In just a few hours (9AM New York time) Fujifilm will present you all a brand new Fujinon X mount roadmap at the Fujifilm X Summit (which we will live stream here on FujiRumors).

FujiRumors has already leaked all the upcoming lenses for you:

And in fact, we leaked even more than what Fujifilm will tell you, since the Fujinon XF27mmF2.8 WR will not be on the roadmap.

So, please, DO NOT PANIC, when you don’t see the Fujinon XF27mmF2.8 MKII on the roadmap. The new 27 will 100% surely come, and it will come along with the Fujifilm X-E4, which, as we told you yesterday, will be launched in early 2021.

All the other lenses we rumored here on FujiRumors will be added to the roadmap.

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BREAKING: Fujifilm X-E4 Coming in First Quarter 2021

Yes, I know, the Fujifilm X-E line ain’t the most popular among Fuji X shooters.

But I love the X-E line, although I was rather unlucky with it, because…

Right now I own a lovely Fujifilm X-E3, which somehow I still didn’t destroy. ;)

Given my X series background, you can imagine how happy I am today, when I can report that the Fujifilm X-E4 is set for announcement in the first quarter 2021 (between January and March 2021).

So now you have them both, the 2 mid-range cameras to come and I told you a while back ago here: X-S10 and X-E4!

My personal wishlist?

  • X-E4 with X100V alike ultra-thin “invisible” tilt screen (no selfie screen, please)
  • X-E4 with combined ISO/Shutter dial of X-Pro3

And don’t forget, Fujifilm will give us also a brand new Fujinon XF27mmF2.8 MK II lens.

I hope this rumor made your day just as it did mine :)
Patrick