Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Fujifilm X-T2 Firmware 4.32 Released

Fujifilm X-T2

The Fujifilm X-T2 firmware 4.32 has just been released.

The firmware update Ver.4.32 from Ver.4.31 incorporates the following issue:

  1. The phenomenon is fixed that in rare case, a freeze could occur with the firmware version 4.31.

You can access and download the new firmware here.

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Fujifilm X-T2 Marked as Discontinued – Farewell to Fujifilm’s Best Seller!

Fujifilm X-T2

The Fujifilm X-T2 is now marked as discontinued at BHphoto here and also at Adorama.

You can still find it in other stores, for example the silver version is still available at Focuscamera, but the inevitable is happening: as the X-T2 is no longer in production, the stock is now clearing out.

So we have to say goodby, to one of Fujifilm’s most legendary and important digital cameras, the Fujifilm X-T2.

Some of you might remember, how the New York Times reported here that Fujifilm sold only 700,000 cameras in the first 2 years of its existence.

X100, X-Pro1, X-E1, X10 and other cameras could never really go mainstream.

However, things changed starting from January 2014, with the Fujifilm X-T1. It was a big hit, and the Fujifilm X-T2 even topped its sales, becoming Fuji’s most successful X series camera ever.

The X-T line is what keeps the X series alive, and currently the Fujifilm X-T3 is going even better than any of its predecessors.

So, ode to the glorious Fujifilm X-T2. May the success of this line continue for many more years to come.

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DJI Ronin-SC RSS Control Cable for Fujifilm Cameras

DJI now has a new Ronin-SC RSS control cable that allows more functions for Fujifilm cameras on the Ronin-SC gimbal.

You can pre-order it now at BHphoto, DJI store, AmazonUS and Adorama

The cable enables Ronin-SC to control of Fujifilm cameras to record videos, take photos, and enable autofocus

Check out the DJI Ronin SC Fujifilm Compatibility list here.

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Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.

↓ FUJILOVE PODCAST ↓

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