DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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DPReviewTV Fujifilm XF 16mm f/2.8 Quick Review and Compared to XF 16mm f/1.4

Fujinon XF 16mm f/2.8

Chris and Jordan from DPReviewTV published their quick review about the Fujifilm Fujinon XF 16mm f/2.8 WR (video above – entirely shot on Fujifilm X-T3).

Here are their findings:

  • perfect lens for street photography
  • compact and affordable
  • XF 16mm f/1.4 is sharper, but way bigger and heavier
  • XF 16mm f/2.8 pretty decent at f/2.8 and sharper in corners at f/4
  • very quick AF and also smooth for video
  • beautiful bokeh throughout the aperture range
  • at the price point, as to expect, a bit of chromatic aberration and distortion
  • fun, affordable and compact
  • great price point
  • Fuji gives us amazing choice when it comes to APS-C lens selection

Also, check out:

  • billfortney – 16mm f/1.4 vs 16mm f/2.8 showdown
  • fujirumors.com – Should you Get the Fujinon XF 16mm F2.8 or XF 16mm F1.4? – POLL and Comparison

Fujinon XF16mm f/2.8 WR: BHphoto, Adorama, AmazonUS, FocusCamera
Fujinon XF 16mmF1.4 WR (save $250): BHphoto, AmazonUS, Adorama, FocusCamera
Fujifilm X-T3 body (save up to $200): BHphoto, AmazonUS, Adorama, Focuscamera

New Profoto Connect Wireless Transmitter Announced

Profoto Connect

Profoto just announced their new Profoto Connect Wireless Transmitter, which will be available for several systems, including the following Fujifilm cameras: GFX 50S, X-T2, X-T20,, X-Pro2, X100F, X-H1, X-E3, X-T3 and GFX 50R.

You can check pricing and availability at BHphoto here.

Product Highlights

  • Frequency: 2.4 GHz
  • Operating Range: 330-1000′
  • 8 Channels
  • Settings: Auto, Manual & Off
  • Slides into FUJIFILM Hot Shoe
  • Built-In, Rechargeable LiPo Battery
  • Control Lights via Profoto App
  • 30-Hour Battery Life
  • Turns Off after 60 Minutes of Inactivity

For the official product page check out profoto here.

Press text:

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Fujifilm sets its Highest Record with 24 Products Winning the Internationally Prestigious Red Dot Design Award

Fujifilm sets its highest record with 24 products winning the internationally prestigious Red Dot Design Award

Ultra-short throw projector and portable X-ray unit wins the highest ranked “Best of the Best Award”
In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

Press Release – March 27, 2019

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This Guy Sticks with Fujifilm APS-C, Does Not Go FULL FRAME and Shares a “Cure Your GAS” Excel Spreadsheet

Cure Your GAS

In times, where we are bombarded with marketing material about Full Frame mirrorless cameras, Jason wonders if he should switch to FF from his Fujifilm X-T2.

But instead of just following the hype (and the GAS), he decided to applied a methodology that helps him to decide more objectively if such a switch would make sense.

First he list the 5 most important characteristics he looks for in a camera according to importance:

  • portability – 30% importance
  • lens selection – 20% importance
  • user interface – 20% importance
  • image quality – 15% importance
  • autofocus – 15% importance

He then assigned a rating to each of the above features for the following cameras: Fujifilm X-T3, Fujifilm X-T2, Sony A7III, Nikon Z7, Panasonic S1 and Canon EOS R.

He ended up with the following results:

Ranking:

  • Fujifilm X-T3 – 7.9
  • Fujifilm X-T2 – 7.75
  • Sony A7III – 7.65
  • Nikon Z7 – 6.8
  • Canon R – 6.7
  • Panasonic S1 – 6.15

The results showed him that he can save himself the $6,000+ he’d need to switch to the Sony A7III (+ lenses he needs), since it ranks even below the camera he already uses, the Fujifilm X-T2.

He concludes that he better spends that money for nice trip with his X-T2.

Of course everybody will get different results, depending on which top 5 features you select and which importance you assign to them.

So which one is the right call for you?

Use Jason’s methodology, download and edit his “Cure Your GAS Excel Spreadsheet” on dropbox here, and let’s see if Fujifilm is still the right call also for you.

Altough I find this a cool methodology, I personally won’t make this test, since I already know that what need to reach ultimate photographic happiness is an X-E4 with tilt screen and this XF 27mmF2.8 with aperture ring.

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