We did talk about the top 10 most important cameras of Fujifilm in the last 10 years.
But not all was successful that Fujifilm did.
So why did some cameras fail? Bad timing? Bad specs? Too strong competition? Killed by Kaizen? Complicated usability?
Let’s look into it today, because knowing the errors of the past, will help to avoid to make the same errors in future.
Let’s start!
It’s over.
According to reports at digitalcameraworld, the Fujifilm GFX50R is now discontinued.
As a huge Fujifilm X-E line lover, the Fujifilm GFX50R would have been my most natural step into Fujifilm medium format.
However, as I don’t switch from X-Trans APS-C to Full Frame because the difference is negligible (and with lots of advantages on the APS-C side, too), I also thought that sure, going from 26 to 50 MP is OK, but at this point I prefer to go all-in and grab a 100 megapixel medium format Fujifilm GFX100S.
If there was a Fujifilm GFX100R, I’d have grabbed that one. But it looks like all I can do is to hope that one day in the future Fujifilm will give us either a Fujifilm GFX100R or an X-T styled GFX100 (as shown in these official Fujifilm prototypes).
But don’t get me wrong.
A camera with a PSAM dial, a dedicated custom settings dial and top LCD is stupidly easy and fast to operate. The total opposite of the original GFX100, which is the only Fujifilm camera I’ve ever hold in my hands where I thought “WTF, need to grab that owners manual“.
But I can’t really fall in love with cameras that are stupidly easy to use, I prefer those who are FUN to operate. Like my X-E or X-T cameras.
So, my wish for the GFX future are a GFX100R and GFX100T. But so far, I have absolutely zero rumors about it. And for the records, I have also zero rumors about a Fujifilm GFX50RII.
Good bye, Fujifilm GFX50R. I was one of the very first people to touch you, back then, at the photokina 2018, where I even illegally smuggled into the fair one day ahead of its official launch to meet you. May your heritage continue to live in the GFX lineup.
Latest Gear:
Fujifilm acted fast and fixed the IBIS issue on the Fujifilm X-H1 when used with the brand new Fujinon XF70-300mmF4-5.6.
All details and download links below:
Fujifilm just confirmed that there is an issue with IBIS on the Fujifilm X-H1 when used with the brand new Fujinon XF70-300mmF4-5.6 R L LM R WR.
They issued an official note that you can read below, promising a firmware update to fix it shortly.
FujiRumors will notify instantly as soon as the new firmware is online for you to download.
Fujifilm has released firmware updates for Fujifilm X-T3 and X-H1.
The new Fujifilm X-T3 firmware will make lots of X-T3 shooters happy today :).
